Starbucks new CEO Brian nickel outlined his plans to revitalize the coffee giant focusing on improving customer service particularly during busy morning hours and restoring stores as inviting gathering places he acknowledges a shared sense that Starbucks has drifted from its core values resulting in declining sales nickel plans to address concerns about weight times menu complexity and inconsistent product quality ensuring Baristas have the necessary tools and time to deliver a personalized experience he also emphasizes the importance of Starbucks coffee expertise and plans to spend his first 100 days in stores and support centers meeting with employees and suppliers