when you decide you're not going to watch a film how often is the reason because you just worried it's not going to be good and it's as simple as that you don't want to spend 15 quid on something that you don't enjoy or you don't want to spend 20 minutes watching s and then flicking off for your favorite TV show instead that leap of faith is really disappearing in the industry where people are like it'll be good I'll get something from it and that's why I think a strong opening is as important as ever and let's be honest half of that is because of our attention spans but I think a good energetic opening where a film fires straight out of the block is so important nowadays to retain your audiences and this is one where they did it so so well there was so much energy so much passion so much fun it was all ironic and ere exaggerated and loud and closeup it was just a very very fast thing to watch it's very much Black Mirror and I mean that in the good ways and the bad ways it's just a gimmick it's just dystopian it's like what if this was the thing what if this was real life and then it goes through all the fun and then it goes really dark and all there's some bad