Trans TikToker Jools Lebron in tears after someone else trademarked her viral phrase ‘very demure’

creator of very demure very mindful Trend tearfully laments someone else filing for trademark I dropped the ball Jules LeBron is single-handedly responsible for the resounding chorus of very demure and very mindful on social media this summer but a recent video shows her in tears over a trademark LeBron's very demure very mindful catchphrase took off after she posted a series of videos on Tik Tok explaining her approach to All Things demure and mindful and what that means now LeBron has been influencing for Brands making Tik Tok videos for companies like Southwest Airlines and Verizon there's even a very demure very mindful Netflix category Ugly Betty Bridgerton La La Land and Emily and Paris are among the picks celebrities like Jennifer Lopez and Kim Kardashian jumped on the trend inserting demure and mindful into their videos LeBron who is transgender was happy to report that because of the catchphrases popularity and opportunities that have come with it she recently appeared on Jimmy Kimmel Live with guest host Rupal where she promoted demur she would be able to finance her transition however the Chicago social media star posted a tearful video saying that she dropped the ball when it came to trademarking her famous catchphrase to sell related merchandise TMZ previously reported that someone named Jefferson Bates from Washington state had filed to trademark very de M very mindful I've just invested so much money and time into this LeBron said tearing up in a since deleted video and I feel like I did it wrong I feel like I didn't try hard enough I wanted this to do so much for my family and provide for my transition and I just feel like I dropped the ball like I feel like I up and someone else has it now I don't even know what I could have done better because I didn't have the resources