Is Diageo a buy after falling 8%? #diageo #ftse100 #ftse250 #dividendstocks

is diio a buy after falling 9% today diio has fallen after they announced that the group sales were down 0.6% due to a 21% fall in sales in Latin America and 2.5% fall in North America the profits were down 4.8% to6 billion they are currently trading at 2,300 P their PE ratio is now at 16 the sales have clearly been hit by higher interest rates the current dividend yield is 3.17% we think that there is scope for price to fall further the technical damage is huge we think that price can reach around 2,000 P which is another 15% drop if price stabilize there then we can look at adding to portfolio of a company with quality Brands and likely to benefit from falling interest rates