iPhone 16 revealed: Apple Conference 2024

marks the beginning of an exciting New Era and here it is [Music] [Music] iPhone 16 raises the bar for what an iPhone can do here's Cayenne to tell you more iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure iPhone 16 celebrates color in an unparalleled way we evolve the process of developing our unique and durable color infused back glass to create new Rich colors ultramarine teal and pink together with white and black they create a bold new palette iPhone 16 is built to last with industry-leading durability it is water and dust resistant and has our new most advanced glass ceramic formulation this latest generation ceramic Shield material is 50% tougher than the first generation ceramic shield and two times tougher than glass found in any other smartphone the display on iPhone 16 provides an exceptional viewing experience under all conditions up to 2,000 nits when you're in a Sunny environment and down to one knit in the dark and it comes in two sizes 6.1 in for iPhone 16 and 6.7 in for iPhone 16 plus iPhone 16 now has the customizable action button allowing you to perform a variety of functions with just a press you can record a voice memo identify a song or translate a phrase you can also customize the action button with a shortcut so it opens calendar during the day and flashlight at night or use it to directly access in app functionality like unlocking and locking your car with the Ford Pass App iPhone 16 introduces the allnew Innovative camera control the camera control provides instant easy access to the camera with just a click it allows you to adjust various camera features simply by sliding your finger its convenient design ensures it's always Within Reach and with iPhone 16 the camera becomes even more important now serving as a powerful tool for intelligence the camera control offers instant access to a set of visual intelligence features iPhone 16's beautiful design is joined by powerful performance inside every experience on iPhone is powered by Apple silicon with IND industry leading processing power and efficiency Apple silicon is at the heart of new capabilities starting with apple intelligence here's Shri to tell you all about [Music] it running powerful experiences like apple Intelligence on device needs a chip with substantial high performance compute it needs memory to store large models and bandwidth to access them quickly and of course phenomenal Energy Efficiency so we're bringing our latest breakthroughs and jumping two generations ahead from A6 bionic in iPhone 15 to a18 our brand new chip created specifically for iPhone 16 A8 features an upgraded 16 core neural engine that is optimized for running large generative models this neural engine is up to two times faster for machine learning and it's not just a neural engine we've also upgraded a8's memory subsystem including 177% more system memory bandwidth this is critical to give the chip the fastest most efficient access to a