The viral TikTok trend "very demure, very mindful," coined by beauty influencer Jools Lebron

okay this is a gravity challenge or whatever it's [Music] called [Music] [Applause] like social media is where the weird and wonderful Collide and if there's one thing it does best it's making the most random things go viral from bizarre challenges to off the cuff phrases the internet loves a good bandwagon and now the internet's latest Obsession has become very demure very mindful this trend the brainchild of beauty influencer Jules LeBron exploded onto the scene after she casually dropped the phrase in one of her videos fast forward a few weeks and the term has racked up over a million views celebrity like Jenna Orga Jennifer Lopez pen Badgley and even Joe Biden hopped on the very demor train Yes you heard that right the president of the United States is apparently a fan of this dainty Trend so what's the deal with being very demure according to Jules it's all about being modest and mindful in every situation whether you are at work with family or even hung over somewhere her first viral video was a guide on how to pull off the perfect workplace look she starts by asking how one should behave demurely at work suggesting that staying presentable and being modest are key but then Jules also added a cheeky twist what is turning up to an interview looking like Marge Simpson and showing up to work looking like the Simpson characters of Patty and Selma after that first video took off Jules kept the very demor content coming she dished out advice on staying demor in stressful situations like when traveling with family her top tip be very early very on time and of course Very demor and if you've left your ID at the bar she suggests the your way to retrieve it is to politely collect it and leave no lingering for a drink because that would be not demure that not demure but it's not just about keeping your cool in stressful situations jewes wields that the phrase with a satirical Edge poking fun at the performance of feminity and even taking a jab at the jz's obsession with quiet luxury a trend where wealth is flaunted with a whisper not a scream in one hilarious clip she quips that even a hangover trip to a general store can be demure I don't do too much I don't overdress ladies let's be mindful while we're at the CVS this is not the M Gala she then advises against dressing up for the occasion showing up herself with smeared foundation on her top and taco B ref fried beans in her hair demo indeed and of course the internet being what it is other users quickly jumped on the bandwagon putting their own spin on the trend social media feeds was soon flooded with people explaining how to be demure even ordering a simple Pizza can be very demure very mindful or even how one drives a car to be exact there's a very demor way of being in the car as well and nathens kept sharing about moments of their favorite Hollywood celbs which were deor here take a look even the political world couldn't resist getting in on the action vice president Kamala Harris's presidential campaign decided to embrace the demor CCE in their bid to stay relevant with the younger crowd after turn turning their campaign all green a not to pop star Charlie xcx's brat album cover they jumped on the demor trend in a video Harris is shown as being very considerate very approachable very demor because nothing says what for me like a quiet flex but Jules LeBron isn't just about the laughs her success has sparked a deeper conversation about what it means to be demure speaking at an interview she reflected on the trend's impact jul said and I quote your demure way is what it means to you it's about being Mindful and concentrate of the people around you but also of yourself and how you present to the world the very demor very mindful trend has evolved from a simple catchphrase into a full-blown meme Fest it's a perfect mix of self-deprecating humor and a gentle reminder to be a little more mindful in our chaotic social Medi driven World whether you are all about the demor life or just here for the laughs one things for sure this trend is here to stay at least until the next viral sensation comes along [Music] across continents one powerful news [Applause] [Music] source bringing you diverse perspectives on the issues that matter we go beyond the boundaries to give you that little extra about every sporting [Music] moment so thank you for making first post 5 million strong we're counting on your support and you can trust us to bring you the news unfiltered and unvarnished climate change is on our doorstep it's time for a revolution to take Route and it starts with 1.4 billion Indians it starts with one tree one tree for Humanity one tree for Mother Earth one tree for a future project one tree a news8 network [Music] initiative onday the T20 World Cup bang move across to the west east new respect hello I'm Al coming to you from D South Africa today we have a special start with an report on India for the first [Music] time hello and welcome to First 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