The Impact of FTC Regulations, Alex Cooper’s Massive Deal And Libsyn's Latest Collaborations 275

the feed Alex Cooper signs $125 million deal with Sirius XM leaving a Spotify Apple podcast is available via browser yeah baby new rules from the FTC Banning fake testimonials best practices on changing the name of your show libson and barometer joins for forces to bolster brain's safety and lips and teams up with universal music group Plus stats mean and media numbers hello I am LC Escobar director of community and content for Lipson and this is episode 275 of the feed the official Lipson podcast the podcast that takes it Beyond how to podcast into keeping you podcasting oh yeah with podcasting tips and information for the everyday podcaster and taking you inside now if you would like to be featured on the show send in your 30C promo how do you do it you attach it to an email and you send it over to the feed lion.com if you don't have a promo but you want your voice on the show ask us a question or add to the conversation that you hear on on episode send us voice feedback you can call us at 412 5731 1934 or you can use speakpipe at speak pipe.com /the feed I'll be keeping an eye out as always on that email and then I will send you all the info and or I will just let you know when you're going to be futured it is a first come first serve situation so the sooner you get your info to me the sooner I'll get you in the queue folks a little disclaimer I was still at podcast movement with only about 4 hours of sleep when we recorded this and my brain was absolute mush okay just saying now on to our main conversation with Rob Walch VP of podcaster relations at Lipson as well as my co-host right after the first promo of the episode The relaxed male the relaxed mail is a weekly podcast that helps men who are just neck deep in the suffer in their life these are the men who are struggling with their relationships trying to find ways to make their bride happy yet they are finding themselves miserable in the process what do you do how do you change your approach to your marriage why is this sacred Institute so full of strife and tension join me Brian Goodwin and discover how you can relax and have the marriage you've wanted the one of love peace and more you can find me and the show over at relax.com hello Rob good generic time of the DLC how is uh podcast movement oh my gosh it's been a whirlwind um I'm still actually here I'm at the hotel I'm uh recording on the shore mv88 plus over here at the hotel and it's beautiful the hotel is amazing I had a great time or I have had a great time so many people it's a a beautiful venue lots of sunshine lots of lovely things and uh we missed you we missed you a lot well I missed everyone I was sad that I couldn't be there but dropping your son off at college for freshman year is just one of those life moments you you have to do and then having to turn around and go and do it again to make another 12-h hour round trip in the same week is a lots of fun wow because of things that were forgotten yay thank you Henry my God oh my God I don't even I don't even know what to say yeah that's like that's a lot that's a lot of ding but you yes absolutely you were very much missed and totally understandable and um uh we had a great time here we have all kinds of 20y year anniversary stuff that we passed out and the t-shirts are amazing the design is really lovely that we put out there and we did all kinds of gathering footage for really fun campaigns that I've been working on I haven't shared any of that stuff with you but guess did do you know who showed up randomly uh did you hear through the gra Vine who showed up randomly here okay so here's the thing so I'm shooting all this 20y year anniversary footage right I'm talking to lots of people I all this kind of stuff and on when was it right as we're starting off I think it was Monday afternoon I get an email from Dave manuo oh nice who was like hey how's it looking over there I was like uh great what's going on all that to say Matt and Dave came two of the original founders of libson two of the original founders of libson so I was able to get footage of them which was better than I could have ever planned in a million years I was giddy I was so excited so we got an opportunity to sit down I had an opportunity to like see them and it was really lovely to be able to as we're celebrating 20 years to actually get their point of view as I'm taking this footage cuz it's something that I wanted to do but how weird is that that it just happened when we were set up for it so that was one of the highlights for sure and then the other two Founders are are Dave Chan and Hoops so it was no hoops this was Hoops oh this was Hoops okay yeah yeah so it was Dave manuo and Matt Hoops are the ones that were here okay so Dave Chan and Marty Mullan right yeah Marty Mullan sorry yeah so those cats uh were not here but this was it was really a delight it was it was amazing it was and uh Hoops was wearing one of the OG t-shirts I don't think it was the brown one Dave brought the brown one and he showed it to me with all the hand stuff that like written things on it um Hoops was wearing uh a different one that had soapy on it in the car again it was super old school the original lips and teacher it was the green one with the car in the circle on the chest that's I think that that's the one that he got and he was wearing and then Dave also brought his original lips in hat which is literally falling apart oh like a trucker hat that no longer is even a hat it could it like he'll put it on and he'll it'll just disintegrate on his head but that was also really fun so it it was really great just to see that vintage gear coming into the scene so it was fantastic it was such a pleasure it was so delightful I'm still processing everything that went down here just because it's been a lot but our team there's a very big team in the booth Rob the booth was amazing the booth like Corey did a wonderful job I haven't seen pictures of it so I need you haven't seen yeah you'll you'll be seeing some of the stuff some of the foot it's like it is it was really impressive we got so many compliments from people random people who were like whoa that looks great so just wait just to wait anyway let's go ahead and get started with uh all kinds of coverage here and I think that this is uh I'm so excited since our last episode we nailed it we kind of nailed it did we not we had a conversation about all this but it looks like Alex Cooper just signed a multi-million dollar deal 125 m million it's a three-year deal with Sirus XM yep so congratulations Alex yeah I mean the news was everywhere even CNN.com on the front page of CNN.com had a post about it how incredible is that and this is like the second largest deal for podcasting period the end right right right yes because I think it was just a little bit bigger than smartless understand yes yes and also this is just again one person well it is to cover her network oh her network oh I call her daddy and her network and her network and some Live Events so she's going to do some live events as well okay yeah so they're going to cover that plus there'll be some other things in there too but I mean just great deal Alex congratulations well deserved and um I guess next up is going to be the new heights deal supposedly that's in the the making and people are working on now oh wow all right so we'll see if they get that deal done before uh Kelsey and Taylor announce their engagement oh my God Rob okay we'll see which which is first the new heights deal or the engagement announcement it would behoove whoever's making the deal to get it in before get it before the engagement absolutely because if not it's gonna go up it's gonna go up absolutely that is not something to sleep on at all no so uh but yeah so that was that was really fantastic really great I I actually haven't been able to since like Saturday be able to consume much content since I follow Alex on Instagram I was able to to see directly from her post what was going down all right but we also have another pretty in impressive bit of news from Apple podcast would you like to read yeah let's go ahead and check this out so this is from Apple quote for the first time Apple podcasts is available on any web browser making it easier than ever for you to read new audiences now listeners can discover millions of shows access their Library support their favorite podcasts with premium subscriptions and more right from the web so one thing to note if you're podcast is explicit or has explicit episodes when a potential listener goes to the web page the web page link and they click play they will get a popup that says to listen to explicit episodes sign in so only clean episodes will play until the user signs in just something to note for anyone with explicit content and wow okay and then Apple did have a link for additional information I'll read that quote with the full Apple podcast experience on the web listeners can sign in with their Apple account and get access to their Library up next q and subscriptions they get personalized recommendations and notifications about new episodes and can follow shows and save play progress just like they do in the app users who are not signed in can still listen to millions of free podcasts browse top charts and enjoy editorial collections highlighting shows across a variety of categories and I'll put in parenthesis as long as they're not explicit in parenthesis uh with the responsive design of Apple podcast on the web your show will look and function the same way no matter where your audience listens whether on Mac OS iPhone OS iPad Os or any web browser this means your podcast artwork layout and features are uniform across all devices providing a seamless and familiar experience for your listeners and sharing your show and episodes on Apple podcast is easier than ever now that anyone anywhere on any device can listen playback of your show will appear as a download from a browser in your hosting provids dashboard unquote so all of this means that you have a link now that if someone's on an Android device they can click on that link to get to your podcast and play it on a browser on an Android device that's my Takeaway on this yeah I mean it's it's notable that uh now there's an opportunity for obviously being able to check this out I have I literally have not been able to check any of this out to see how it actually works and the impact that it might have I don't know is it going to be one of those things yeah I played with it and it works just like they said it does you know you can sign into your account and everything else but to me the big takeaway is is Android users that didn't have an app for Apple podcast now on Android can use a browser to get access to Apple podcasts and even sign in so if they have an Android phone but an iPad tablet or a Mac computer and they have an Apple ID they can log in on their Android device with that now I want to say this there's not a lot of people that have an Apple ID and an Android device so so most of these people would need to go ahead and create an Apple ID if they want to listen to explicit podcasts so clean podcast this is probably bigger news explicit podcasts the listeners as I understand are going to have to go ahead and create an Apple ID to log in so if there AR an Android device that that could be a little problematic yeah I guess my next question other than the I since again I haven't played with any of it so I don't really know what the user experience is but what about your advise you know about the whole stat situation when you start to see browsers you got to really look at those things and yeah there going to throw things off I know we're going to have to look at this and and see how it impacts things right especially with the user agent of it all I'm sure that they're going you're going to be able to see I guess I mean I don't know can you if you're just going into a browser are you able to discern whether or not the browser going to show up as you know Safari Firefox Milla whatever but you so you won't know if it's Apple podcast you won't okay all right well that's going to be a thing I know that's going to make things a little wonky on the stats uh for but again most people on an iPhone are still going to use the native app right you're not going to on your iPhone use the browser version of it I think this is just going to affect where Android users come into play right okay so then it is it's just expanding the audience and and not making it annoying because whenever an Android User would click an apple podcast thing it would just be obnoxious it would be very not helpful so all right well very very very cool we'll uh play a little bit more if you guys uh experience any of this stuff do send us feedback the feed lion.com let us know your experience how it might impact you and especially those of you who happen to not be in the Apple ecosystem and our dieh hard Android uh users let us know what you think and whether or not not you consume what does that feel like what's your experience and we did have one piece of listener feedback already on this did we yes so do you want to read this one yes oh oh oh I thought you meant that we had an audio feedback but no no no no we did have feedback already correct here we go quote wow pretty significant change that you can't listen to explicit episodes on a web browser without signing into an Apple account it makes me wonder if it's possible to listen to episodes on the iPhone app without being signed into your account my show is labeled explicit because I don't edit out curse words and it's usually adult stuff we're talking about I can imagine that it's a safety thing but isn't a sort of censorship to allow shows that are not explicit to have more access to the public than shows that are given the lack of clarity around what makes something explicit or not I'd be curious to hear you speak about this on the feed and this is from J Brown from the J Brown yoga talks podcast well again this comes back to Apple and their ecosystem has always tried to protect children from hearing content seeing content that's not appropriate for children and a show that's dropping F bombs and you have a eight-year-old kid able to get access to it is not a good thing and call her daddy for a 10-year-old is not a good thing either or Joe Rogan right so there's reasons for that and and I think they're appropriate I don't think it's censorship it's because they're not denying it for people that are over 18 and if you get logged into the account you get access to it censorship would be them not allowing it at all you just need to be able to log into an account and that is Apple cya and apple not wanting have to deal with the mom and driving her kids to school in a minut van having this stuff pop up unannounced so I don't blame Apple for that again I'm sure there's legal reasons too why they're doing that but I wouldn't call it censorship again it's there you just need to log into an account and get access to it yeah it just gives it a little bit uh of a bigger step and I mean I understand it I guess where I'm like is that you can do that with everything else you know YouTube you can press buttons you can tap through but if you see it if it's something like the nflix setting up the accounts then it does split up all of the um you know you can have a a kids's account a kids's profile and things like that that's how I see it I see it that apple is making you log into the right account right so that you don't have the random access to it all uh especially for the children and whatnot yeah and also I think in well I mean not to say that they care about this but if you're listening to something or you tap through for something and you're at work it could be an an sfw situation and it's better that you sign in and know versus it just starts playing and you don't know what you're getting yourself into I guess that that's another way to look at it yeah yeah okay so we have a we have a few press releases in this episode so we're gonna get to this first one here you do the first I'll do the second you do the third when we get to them if we get to them all we have I don't know if we're getting to folks we we do our show notes and usually we get to about I 18 pages is normally how many far we get in I think we're at 23 pages on this one so we're going to have a few things that have to move yeah yeah okay so here we go this one is the title is quote lips and ads achieves robust 2024 growth and bolsters sales leadership unquote all right here we go August 14th uh 2024 Lipson announced that Lipson ads has achieved 24% year year-over-year growth for host red ads in the first half of 2024 with further growth expected in the second half of the Year this momentum is driven by a number of significant new campaigns with Fortune 100 brands positioning libson as a leader in the podcast advertising space to accelerate this growth Lipson has bolstered its Lipson ad sales team Rick cila has been elevated to Chief Revenue officer since joining Lipson in 2022 CA had has played a crucial role as Executive Vice President of Sales and previously LED content Partnerships prior to lips and Cela co-founded and served as president of pod R reps par where he led advertising sales efforts for a diverse catalog of independent podcasts culminating in the 2022 acquisition of par by libson additionally Steph Pickins and Anthony savelli have been promoted to Executive Vice Presidents of sales each bringing a wealth experience in media strategy and sales leadership industry veteran Steven pearlstein has also joined the team as senior vice president of publishing where his deep expertise in podcasting will shape Lion's publishing strategy pearlstein joins libson from viral Nation where he pioneered a Creator friendly podcast business model as head of podcasts his previous leadership roles include a significant position at studio71 skybound entertainment and fural audio with its expanding catalog of hundreds of exclusive podcasts and thousands of participating shows Lion's full service advertising solution offers advertisers invaluable monetization opportunities to access sought after podcast advertising inventory like ABC audio Aaron Mankey lore burner phone darket Diaries the John CIA show newsworthy the vile files and more additionally libson is consistently ranked among the top top three podcast networks and Publishers in pod track's Global ranking for streams downloads and Views further validating the power and reach of its Premier advertising Network and solutions podcast advertising is a rapidly gaining traction drawing more advertisers eager to reach engaged audiences with sophisticated targeting and measurement on par with other digital channels SRI cila Chief Revenue officer of Lipson we're continuing to invest in product innovation and deepen our talent pool to expand relationships with advertisers and agencies empowering more Brands to harness the power of our host red Dynamic and programmatic AD offerings as we enter our next phase of accelerated growth unquote and radio Inc had some nice coverage on this as well and I'm really excited about some of the people that have come on board in the last year I think we got a really great sales team now to help people with host Red Sales and the organization you know it's growing and it's fun we talk about at the end of each of the episodes going to podcasting jobs to look right now there's three more additional openings we'll talk about that at the end of the episode all right so uh moving forward with our next little bit of feedback here and this is some feedback from the last episode quote Oh my God yes I couldn't agree more with both of your responses in episode 274 regarding 2.0 at this point I am completely turned off by by any discussion of it after feeling like my ears were being bullied by some leaders in the space who are constantly pushing it the goofy lingo in itself is something I'd be embarrassed to even say in a podcast on a regular basis a while back I did try to reach out to some of the main promoters of 2.0 with an open mind and asked for some clarification because yes it's incredibly involved and confusing I also asked what the benefits were I was ghosted by all of them sincerely oh oh my God stab me in the eye and name redact me PS love you too and thank you oh my god well thanks Anar for the feedback but to stays fair and balanced here was some feedback on the last episode on x quote listening to at podcast1 one and at the LC Escobar talk about podcasting 2.0 on the feed was infuriating for so many reasons it has me debating whether the feed stays in my podcast listening rotation quote well Randy I hope you stuck around I'm not going to say more at this time as I'm supposed to be talking with Adam Curry next week about podcasting 2.0 and I'll report back how that coverage goes um or conversation goes I should say okay so we got another article here from podcast newws daily.com and this one is about some like stuff happening with uh the FTC some new rules huh right and we've talked about FTC rules in the past and this time around the FTC is Banning fake testimonials so they've come out and said something about that you know the type where someone tweets I love my new Samsung smartphone and then the Tweet says sent from an iPhone which really did happen by the way oh yes I remember covering that back in the days when I was doing today in iOS regularly so I always thought that was funny well that kind of testimonial that kind of thing oh wow could get them fined now but for podcast it comes down to this if you have a script from an Advertiser and in it you say you used said product then you need to make sure you have actually used said product finds are not listed but on a caseby Case basis which in FTC speak is really means we'll see how much you're worth and then we'll try to take it all it's just you know regular government stuff regular government stuff great but as long as you have integrity and actually use the products you said you used you'll be fine just be honest with your audience and all will be good you know Common Sense stuff that's all I don't see this impacting ethical podcasters at all I think that that's right you have to be honest the end there's really nothing else to say about that all right here's another email hi Rob we're getting ready to change the name of an existing show and want to keep the same show feed two questions for you other than subscribers naturally dropping off because of the show name being different and them unsubscribing is there anything about changing the show name that would automatically delete subscribers or cause them to be dropped as subscribers on any platform two once we update the show name in Lipson how long does it take the new name to populate to the distributed platforms example Apple podcast Spotify Etc thanks so much NR well thanks NR for the question per your first question no issues in changing the show's title we have shows changing titles all the time we recommend the following for anyone changing the title of the show one on the podcast mention the title will be changing and what it will change to prior to the change if at all possible two when creating new artwork we highly recommend the color and layout be similar to the original show it makes it easier for listeners to find it in their Library when you do change it right people are visual they're not reading they're just looking and that image artwork has a look to it and that's what they're looking for three announce the name change in all your social media accounts showing the new artwork and title and linking back to the show in apple podcast Andor Spotify so if you do those three things really the change should be uneventful for the second question Apple says 24 to7 72 hours typically it's less than 24 Spotify says 24 hours typically it's 24 to 72 it is key the new artwork meets all of the following specs I mean this is really really important you cannot mess up the new artwork cuz that will cause the show not to update the artwork has to be, 1400 x400 pixels Min to 3,000 x 3,000 pixels Max square, 1400 x401 is not good $29.99 by 3000 is not good it has to be exactly Square jpeg or PNG RGB color and this is important really important really important less than 500 kilobytes in file size and one last thing make sure the file name is new if it was logo. jpeg for the old artwork the new artwork must have a new file name such as logo 2. jpeg or anything other than the original file name if you keep the original file name Apple doesn't realize you up the artwork you have to change the file name if any of the specs of the artwork are out of the specs that we just mentioned the artwork may never update many times we'll see the file size being too big greater than 500 kilobytes please double triple check that all of the specs are there first thing I do when someone says to me the show's not updating or theyve did this and the artwork didn't update is I just go and look at the artwork spec and almost always it's like the file size is 4 megabytes or 8 megabytes or something like that if it's under 500 Apple has no problems updating anything above 500 it's Hit or Miss there you go again changing your show title not a big deal just make sure you update the artwork and do it right all right another press release oh I said I was going to read the second one so here we go all right so the title of this one is a quote libson in barometer join forces to bolster brand safety across expansive podcast tting Marketplace unquote and here is the full press release August 15th 2024 Lipson andrometer announced a strategic partnership to ensure a brand safety across libson extensive podcasting Marketplace providing continuous verification of brand suitability for every podcast episode and know your phone did not just shift to one and a half time speed podcast advertising revenues are projected to grow by 12% this year surpassing $2 billion and are on track to reach nearly 2.6 billion by 2026 according to the IAB as more advertising is enter the podcasting realm and increase their ad spending to build authentic connections and drive consumer action they're seeking assurances that their ads appear in podcast content that aligns with their brand values barometer Innovative technology evaluates every podcast episode against each advertisers unique standards for of brand safety and suitability traditional keyword-based brand Safety Solutions deliver suboptimal outcomes instead barometer's AI powered approach brings context back into the picture advertisers can customize and curate campaigns based on custom requirements using barometer's unique curation capabilities this partnership offers a robust and nuanced approach to evaluating and aligning content with brand values emphasizing brand suitability authenticity and tone and alignment with content creators Stephen Pickins Executive Vice President of Sales at Lipson ads said quote with our extensive catalog of thousands of shows from independent creators to establish names we have expert insight into our inventory partnering with barometer allows us to uniquely customize and group our inventory to meet the specific brand safety needs of our advertisers we're thrilled to build on this partnership to Foster trust and authenticity in every episode ensuring that every Brand's message aligns perfectly with the audience across our expansive Creator Marketplace unquote and then Tamara zubba co-founder and CEO of barometer said quote Lipson has been a Pioneer in the podcasting advertising and together we look forward to educating advertisers on the evolution of brand safety brand suitability and contextual targeting in podcasting and providing tools that offer customized approach to understanding the content they're engaging with while also simplifying the alignment of their ad spend with their brand values unquote with this expansive catalog of hundreds of exclusive podcast in thousands of partnering participating shows libson full service advertising solution offers advertises invaluable monetization opportunities to access sought-after podcast advertising inventory like ABC audio vile files Aaron mcky lore darket Diaries the John campia show newsworthy burer phone hardcore history and more this partnership marks another milestone for Lipson as the company celebrates its 20th year in podcasting over the years libson has made substantial investments in platform Innovations particularly in expanding its advertising offerings and enhancing industry leading tools for creators and advertisers unquote so there you go so that's a a long way of saying we just partnered up with barometer which I think I actually said in the the beginning a long way of saying it yes you did yes you did all right uh here is a tweet or X post post from Doom Jen pod quote fellow pods do you find that the amount of follows you have on socials correlates to the amount of listeners SL viewers you have currently we're only seeing about 10% that actually consume us just wondering if our time would be better spent elsewhere and if so where unquote and evidently I answered it via a post I wrote back in 2011 via a link to said post um from libson Twitter account so you guys had replied to this and said hey here's here's something Rob wrote and it was an article back in 2011 where I covered this so here's what I had to say to this 13 plus years ago quote do I have to quote myself I I I don't know future Rob won't Sue past Rob if I do it right um quote here is my conclusion after looking at the data the number of Twitter followers has almost no relevance on the number of downloads per episode you will get that's right Twitter followers do not carry over into listeners and one might even be able to argue that if you spend too much time growing your Twitter base your show will suffer and you will hurt your download numbers some will say that is BS and Twitter is vital to your show's growth however the numbers do not bear that out let me break down what I found for three shows with over 150,000 downloads per episode one had over 400,000 followers one had 200,000 followers and one had 2,971 followers for three shows between 100 150,000 downloads per episode one had over 1.75 million followers one had over 1.4 million followers and one had 48,000 followers for three shows between 20 and 880,000 downloads per episode one had 146,000 one had 3,853 so 3853 followers and one did not even have a Twitter account for the remaining three shows one had 7966 downloads one had 3,681 and one had 3,421 downloads per episode versus 35467278 downloads per episode versus 33,000 followers so yes they had more followers than downloads and some of those and others had way more followers than downloads no matter how you slice the number one thing's clear Twitter followers do not equal podcast listeners the two most popular producers on Twitter had a greater than 10 to1 ratio of followers versus listeners yet one of the top three most downloaded in this group had a 100 to1 ratio of listeners to followers so 10 to1 followers to listeners on the other and one was 101 listen listeners to followers the worst of the group had over 50 followers for each listener I I'm not saying to quit Twitter stop tweeting just that as a podcaster it's all about the download and it is safe to say you can stop sweating about the number of followers you have and go back to worrying about putting out good content that was my post from 2011 and how do I feel about that answer today the same there is still not a direct correlation between Twitter followers and download or social media followers and downloads I seen many people tell me they have 100K social media followers and we'll be getting 100K downloads n nope and then they launch and they don't even get a thousand downloads per episode one person who many know of had 60 million social media followers 18.9 million were were YouTube right got 42,000 downloads per episode now 42k is nothing to sneeze at right put you in the top 1% but it's not 60 million downloads social media followers do not equal podcast downloads and are nowhere close to it something just to remember the other story I used to have it was like one of the major golf manufacturers had a podcast 5 million six million Facebook followers and they were getting 50,000 podcast downloads per episode which are great numbers and they were so disappointed and I'm like and I had his level set them and explain to them why that 50,000 is such a good number but they were thinking they were failing because they looked at how many followers they had on on Facebook that just don't correlate ever there you go wacking it's a little crazy all I have to say about that is that what you're experiencing now when you mentioned 10% that's about that's about right a 10% people who take action with you that's around the right amount and it also depends because there's a lot of people who I see it like as an aggregate number you have an audience of whatever your follower base is let's say you have 100,000 followers on social and you have let's say 10,000 people downloading your episode or you have you're getting 10,000 downloads not people to me it looks like there's a possibility of aggregating that audience meaning you've got a 100,000 and then there's 10,000 and then you can aggregate that there are some things that do cross over but there's some folks who are just to be truthful are never going to want to consume your podcast they just want to follow you on whatever social platform they're doing maybe one day they will listen to an episode but usually they tend to stick to those areas and but that doesn't mean that they're not your fans that doesn't mean that they don't like you that doesn't mean that they don't matter so you have to think about it from that persp perspective it's okay if they don't but you always need to invite them so that if there's a point in time when they're ready they know exactly what to do and I think now you have to very much make sure that you have educational content and when I say that I really 100% believe that you need to create content that educates your social audience as to how to consume your podcast you don't have to do it one time in fact you can say like hey this is how you follow my show in apple podcasts and you do a little screenshot you could even do the whole Apple podcast situation right now uh the new release of being able to consume something on browser do a little screenshot hey check out how you can consume my podcast and do this this and this you do that type of content periodic maybe something every other week and that's the way that you start to nurture that audience to possibly become the your podcast audience as well I want to add one thing in here audiences we're talking about are organically grown audiences not about artificially grown audiences when we saw shows that where they had 50,000 60,000 Twitter followers but only 500 listens those were people that had inorganically had artificially grown their audiences by paying somebody to build their Twitter followers and I know that for a fact on some of those when we talk about the 10% we talk about these numbers and and the audience it's we're assuming you grew your Twitter followers and social media followers organically and didn't buy followers once you buy followers all bets are off probably get none of those bought you probably get 0% of in or organic followers listening to your podcast just want to point that out okay so from moving from social media to another press release this one uh the title here we go quote Lipson teams up with universal production music to offer Universal Music for creators subscription to podcasters unquote so the full PR goes as such August 20th 2024 Lipson announced a new agreement with claims free music subscription service Universal Music for creators a subscription music licensing service created by Universal production music through this collaboration effective immediately libson will introduce the Universal Music for Creator service to its podcast creators providing them with premium music and sound effects for audio and video podcasts at an exclusive promotional rate the New Deal marks a significant milestone for podcast creators offering them unparalleled access to a vast array of high Quality Music and sound effects to enhance their content by integrating Universal Music for creators Into The Lipson platform creators can Elevate the production value of their podcasts with safe to use tracks Andy Rogers senior director Publishers and Partnerships Lipson said quote we are thrilled to join forces with universal production music to offer Universal Music for creators to our podcast creators providing them with access to World leading tracks this partnership underscores our commitment to empowering creators with the tools they need to produce engaging and professional quality content with universal music for creators our users can unleash their creativity and take their podcasts to new Sonic Heights unquote in launching Universal Music for creators in October 2023 Universal production music became the first major music publisher to offer a subscription program that allows creators to add music and sfx to sound effects to ER audio and video podcasts without copyright claims the Universal Music for creators subscription service has already gardened significant attention for its comprehensive Library comprising over 50,000 top quality tracks and 200,000 sound effects additionally creators will have access to more than 80 regularly updated playlists tailored to their creative podcast needs previously this catalog was exclusively available to TV and film Industries Scion Global uh new business strategy director of universal production music said quote music has the power to transcend boundaries ignite emotions and Elevate podcast storytelling to new heights in collaborating with Lipson we are excited to bring the unparalleled opportunities from Universal Music to Lipson podcast creators empowering them to enhance Sonic storytelling with music unquote as an exclusive offer libson is providing podcast creators with the first six month months subscription free of charge Lipson podcast creators can subscribe to Universal Music for creators by logging into their lips and dashboard and finding their exclusive promo code in the announcement section after receiving the promotional code lips and podcast creators can apply it during the account creation process on universal music for creators.com newws Lipson to attain the six months free period what's more Lipson will future custom themed playlists with tracks specifically chosen for various podcast genres like True Crime society and culture and sports among others wow and yeah so great news there um my first cousin works at umg and actually he's he's here in town this week and so I'm hopefully see him tonight after he gets out of work so uh I send him over this released and he was like oh that's so exciting great he was yeah so good news there and for podcasters and again look for the promo code in your Lipson account woohoo I love it I just want to give a shout out here to relay.fm which was just uh newly rebranded to just relay they celebrated their 10-year anniversary with a live event in London in front of a thousand of their f F so this is so exciting that they brought the majority of their hosts to take the stage there because they are a podcast Network and they had a thousand of their fans show up to celebrate with them which is incredible and at that event they were also presented with the Creator Achievement Award from St Jude something that doesn't happen often at all they have been working with St Jude now for I don't even know how many years they do a podcast Aon type of a thing where they they keep on just producing content for a long period of time I can't remember the longest amount that they've done but I think that they continue to move forward and they have raised an extraordinary amount of funds for St Jude it is probably one of my most favorite networks and just a huge admirer of of Stephen and Mike and they've been a massive influence in my life just because of the content that they put out with the folks that are on their Network so kudos to them congratulations on your 10 years here's to another 10 I think that it's an exemplary model for what an independent podcaster can actually do to create everything that you need they created their entire ecosystem and our self- sustaining Diversified income streams uh adjusted and pivoted when things became hard and challenging and they continue to provide a topnotch content with a Vibrant Community so Kudos all you guys are amazing all right and this is actually we only have two Promos in the episode so um this is actually our promo number two over here over there looking for A New Perspective why not give over here over there a try the podcast across borders over here over there brings you engaging conversations with leading commentators from around the world uk-based US citizen Dan Harris and Claudia kler from Germany chat about how people from different countries see others and others see them discuss political economic or social issues arts and culture and explore the funny sides of living over there as well engaging and entertaining as well as insightful over here over there is your Global dinner table come and join the chat and find them on all major platforms on YouTube or online at overhere over there.org that's overhere over there.org the link will be in this episode's description so check it out all right and that would be normally where promo 3 goes which means that leads us into stats and we're going to get into median and mean numbers to see how your show measures up or your client shows measures up now first up you know those median and mean numbers for the past few months yeah about those numbers they seem low they seem very low so I kept asking if the update to the report report was okay cuz the report had broke and back in October and and they finally got it back in the spring finally the dev team found a bug and it had to do with when it stopped counting downloads in the past it counted it all the way through the end of the following month so for May for example it only counted the downloads as of the last day of May so when I pulled the report on June 30th the numbers had not increased all month since I only pull the last day I did not see that anyway long story short we found the bug we fixed the bug and going forward the median and mean will be back to Counting downloads until the end of the following month when the episode is released as it had been back in September of last year before the report broke so I'm sorry for the bad data of the last few months let's restart now with good data the median and mean numbers are based on all episodes released on Lipson and Lipson Pro in the month of June with downloads now actually measured until the end of July on average each file was about 45 days old this is again per all shows hosted on Lipson and Lipson Pro the median number for June was 127 the adjusted mean average where I throw out the top half percent and any files with three or less downloads the adjusted mean for June was $1,099 5.5% of all downloads for episodes released in June were in the 5K range or greater for downloads and to put things into perspective if your show um if your episodes I should say are getting over 127 downloads after 30 days you are better than half the shows getting 500 downloads you are better than 72% of shows or putting you in the top 28% if you are getting more than 900 you're better than 80% of shows more than 2500 you're better than 90% more than 5500 you're better than 95% um more than 14,000 and you are better than 98% of the shows and more than 25,000 you are better than 99% of the shows so all of those numbers are up from the last few months as we had more days of downloads for all episodes so sorry again about the issues there and next month we'll be able to compare to this month and see how the difference was where have we been I was in West LF yet twice once to drop off my son and once more to bring him the things he forgot at home but hey it's only a 12-hour round trip so no big e lots of time to listen to podcasts yes that's the good thing about podcast it made the trip easier all right so uh obviously we were at podcast movement the main show we talked a little bit about that earlier anywhere else anything else that really that was that was a big deal yeah we were just there uh I don't think that we haven't really been anywhere else no but where are we going what I would say to you all is um there's a link in the show notes there to follow us on Luma you do need to open up a Luma account it's free and that is where our Live Events are put so that you're able to kind of join up and see what we have going on but at this point we don't I don't believe we have anything on the docket there's stuff coming I just we don't have anything inside of that Luma place but that's somewhere that you'll get the memo right away once we add anything there how about you rob where we're going we've got podfest in January there'll also be podcast movement Evolutions I believe that's in March and maybe uh nrb in February and then Nab in April those are four things coming up uh the beginning of next year I don't know if we have anything else going on here in the fall we're not doing any maybe this year in in October New York City but um I think uh show wise I think it's really going to be um q1 of 2025 before we get back out to some some shows I think we're I think that's it for the rest of the year for the rest of the year yeah there might be small shows that we'll have some people show up at and but I think I don't see anything else I have to check with Corey but I think that's it right now yeah oh my gosh you guys no we do we have afro and audio it's happening in October Lipson will be there so we are very excited that this is one of the very first times that I think we've been able to actually get to the event I'll have a link in the show notes so you all can get some tickets I believe it's in Baltimore yeah yeah yeah we're very excited by that the team was over here T and Cory gums have been doing a fantastic job with that organization and that event but to leave ostic I mean his leadership is is really really a wonderful thing to see and the community that he's built is is just astounding so you all need to go check that out Link in the show notes if you need a ticket for that all right now Switching gears to where are you going well if you're looking for a job in podcasting make sure you go to podcasting jobs.com as of the middle of August we had three openings listed there two of which are remote one is in Pittsburgh again go to podcasting jobs.com to learn more about those openings and love to see some of you join The Lipson team yay awesome finally don't forget to send in your feedback for anything we did or did not mention on this episode you can record that feedback and email it to us the feed lion.com or you can call us 41257 31934 or you can use speakpipe ATP pipe.com slth thefeed woohoo awesome well we'll talk with you in a couple of weeks ciao bye