Cyber Security Updates: Getting Ahead of the Google & Yahoo Email Requirements

[Music] hi I'm Toby no with cyber Security Solutions lead here at bites we're here to talk about Demar and specifically the new regulations that Google and Yahoo are putting in place for bulk senders so that's any organization sending more than 5,000 emails a day from the same domain and the impact of implementing dmar is substan it creates safer email traffic for users around the globe and non-compliance will lead to emails being blocked or sent to spam impacting visibility and brand reputation of legitimate senders what are some of the timelines for these protocols to be introduced from April of this year Google will start to reject a small percentage of sent emails from senders that are not meeting these requirements with that percentage increasing over time and from June of this year all organizations that do send in bulk must Implement one click unsubscribe you can comply with this by authenticating SPF dkim and dmar a must for bulk senders now starting a dmar project can seem daunting but this is where Bites come in and we can take you through an overview of the market what each vendor is doing within the market and how you can get to peals reject in a timely and cost efficient manner so if dmark is something of interest to you if it's a project on your road map speak with bites today reach out to me speak with your account manager and we'll help [Music]