Are you ready for September? Because we have a big
holiday happening in the U. S., which is a Labor Day weekend. I want to make sure that you have your
offers ready, that you have your segments ready, and, you have your strategy ready. I suggest if you're doing email
and SMS, make sure that you have your segments figured out. I would prioritize VIP, loyalty,
engaged, and of course, if you have a really good offer, target everyone. On the last day, do two emails, AM and PM. PM emails usually retargets everyone
who shows some sort of an engagement but didn't make a purchase. Exclusion segments include unengaged,
welcome flow, and everyone who has placed an order in the last
seven days, because obviously you don't want to make them angry. If you want to do a presale the day before
your sale starts to VIPs and loyalty. to show them an appreciation for
them being real good customers. And I wish you all the best
crush it this Labor Day weekend.