Life Changing advice||Apple CEO Tim cook||apple ceo tim cook speech

some people see Innovation as change but we have never really seen it like that it's making things better some people see Innovation as change but we have never really seen it like that it's making things better creativity is people who care enough to keep thinking about something until they find the simplest way to do it work takes on new meaning when you feel you are pointed in the right direction otherwise it's just a job and life is too short for that life is fragile we're not guaranteed a tomorrow so give it everything you've got the goal has never been to make the most it's always been to make the best apple has a culture of Excellence that is I think so unique and so special I'm not going to witness or permit the change of it focus is key you can only do so many things well and you should cast aside everything else I learned that focus is key not just in your running a company but in your personal life as well part of social progress is understanding that a person is not defined only by one's sexuality race or gender I'm an engineer an uncle a nature lover a finesse nut a son of the South a spans fanatic and many other things I am where I am in life because my parents sacrificed more than they should have companies that get confused that think their goal is revenue or stock price or something you have to focus on the things that lead to those