Very Demure, Very Mindful: Viral Phrase Explained

Intro another day another Buzz phrase taking over the internet if you've been on social media or consuming any form of Internet content lately then you've definitely heard or read the words very demure very mindful used in some capacity so let's discuss where it started what it means and its impact on August 2nd of this year Jules Where It Started LeBron AKA juliani on Tik Tok posted a video on the platform about how to be demure at work and it got a ton of Engagement see how I kind of work very demure I do my makeup I lay my wig I do a little braid I flatter IR my hair I do Chi out I do viral vanilla very demure very mindful it's not forget to be demure Diva then just 3 days later on August 5th she followed it up with another video which is the one with the quote very demor very mindful that has taken over our feeds you see how I do my makeup for work very demure very mindful I don't come to work with a green cut crease I don't look like a clown when I go to work I don't do too much I'm very mindful while I'm at work see how I look very presentable the way I came to the interview is the way I go to the job a lot of you girls go to the interview looking like Mar Simpson and go to the job looking like Patty and Selma not deor I'm very modest I'm very mindful you see my shirt only a little chichy out not my Cho be mindful of why they hired you here's your reality check Diva what's the name you'd like me to make it out to that video the second video I just showed you currently has over 44 million views on Tik Tok alone and about a million engagements and from there the quote spread like wildfire being used by celebrities like Kim Kardashian Lindsay Lohan straight here married to yor wearing a seat belt very mindful pen Badgley you see how I to work very very mindful I don't really do too much when I'm at work I'm very mindful playing rantic icon for Seasons I'm very modest I'm very mindful my shirt show should not bers and Brands like Cosmetics company Bobby Brown how I do my makeup for work very very mindful I don't come to work with a green cut crease I don't look like a clown when I go to work I don't do too much I'm very mindful while I'm at work and Mattress Company Casper amongst other brands now What It Means what does deure even mean well with a quick Google search we can see that deir is an adjective meaning reserved modest and shy AKA chill and or not doing too much and it checks out because in the video Jules talks about pulling up to work in simple makeup and dressed modestly you do you though when looking at the atmology aka the origin of the word and how it's changed over time it's a word that's been used as far back as the 14th century in the English language and is also believed to have come from the old French word demure please excuse me if I'm not saying that correctly which means means to stay or to remain but for Jewels the word has a deeper meaning in that it speaks to what demur looks like on an individual basis in an interview with CBS she said your de is what it me you it's be mindful and considerate of the people around you but also of yourself and how you present to the world we're all like in this we unified like nothing has to be so serious nothing has to be so aggressive like everything could just be really cute we know we don't do too much we only do a little bit I'm not crazy with it I'm very while the phrase conveys a message of basically not doing too much and understanding that there are time and places for certain looks or behaviors above all like most things on the Internet it's used ironically more than anything and we can see that with how the audio which now has been used over 76,000 times is incorporated into people's content you see how I do my makeup for work very demure very Mindful It’s Impact and if how much the phrase very demure very mindful has made its way across the internet within post of celebrities how diamonds and black dress very very mindful you see how I do my makeup for work very demure very mindful hasn't moved you personally enough there is no doubt that these four words have not changed just the internet game as we know it over the course of these last few weeks but also the life of Creator Jules LeBron not only did she make an appearance on Jimmy Kimmel she's also landed brand deals with major companies like Verizon Lyft and Zillow and can even now afford to finance the rest of her gender transition hey um Benda maybe you should maybe you should make the videos maybe you should make the videos because one day I was playing cashier and making videos be on my break and now I'm flying across country to host events and I'm going to be able to finance the rest of my transition personally this My Take catchphrase didn't really hit it for me in the ways that other things have and to be honest I found it a bit too overplayed and too overused way too quickly but as a social media manager and someone who works in these digital spaces I'm always happy to see a Creator and also a fellow Latina Creator at that do the damn thing and get to the bag while doing so it's not every day that a person goes from being a cashier making videos on their break to having their words be used by a-listers and brands with household names and what makes it even cooler is that there was no fancy setup or planning on the Creator's part either she was literally sitting in her car before work opens up her phone hit record and said what was on her mind and I think there's a lesson in there about not thinking too much when it comes to showing up in general and also showing up in your content what we've witnessed with very demure and very mindful is a testament to the powers of being yourself and ultimately not letting the standards of social media hold you back because at the end of the day people gravitate to authenticity people gravitate towards you when you're just that you so that's the very demure very Outro mindful phrase explained for more 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