[Music] foreign manufacturing has got a stigma especially if I'm talking to young people they feel that it's repetitive job inside the factory there is a way for manufacturing to really distinguish itself and to be the actual driving force in the company and that way requires thinking completely outside the factory Ikea in 2016 started with a virtual reality so that you can go look at a chair and then put it in your room and start seeing what's going on around it and maybe add few products and so forth 2019 they came up even with more fancy ones suggesting other Ikea products that would go with this you could actually walk around it and so forth two Trends one is that there's a lot more information going into the products and the second one the manufacturing processes production process are getting much more interconnected these two Trends if you put them together create enormous possibilities which is a lot more than what it was 30 years ago 40 years ago oh