Can Taylor Swift's endorsement of Harris affect young voters' decisions?

who's afraid Taylor Straight Ahead who's afraid of a little old Taylor Swift well if some of her fans have anything to say about it Donald Trump might be swift announcing right after the presidential debate Tuesday night that she's voting for vice president kamla Harris and Governor Tim Walls this fall writing in part that Harris is a steady-handed gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos and signing the post with love and hope Taylor Swift childless cat lady a nod to Trump's running mate JD Vance's now viral comment about single women without children who he said are miserable while we have been talking somebody's just handed me something Wall's learning of Swift's endorsement live on MSNBC I am incredibly grateful first of all to Taylor Swift I say that also as a cat owner the campaign immediately selling friendship bracelets the signature accessories Swift fans wear and trade at her concerts in putting out new ads using Swift's song Miss Americana and I did something bad narciss for the Harris campaign there is no bigger celebrity on planet Earth arguably that that can have the the kind of influence over an electorate and the makeup of an electorate she's endorsing the concept of voting and the challenge of reaching younger voters in particular particular so just spreading that awareness to a following as large and as loyal and as intense as Taylor Swifts is itself an achievement there were a whopping 45,9 N9 visitors to the vote.gov custom URL shared by Swift in the 24 hours at her Instagram story with the link was live seeming to be the latest example of the so-called Swift effect oh the Taylor Swift effect is very real I mean let's go back to her most recent concert tour for example and just look at all of the gains that it did to whatever local economy she pulled up in town for like everyone made money she is someone who moves the needle after the US Open shared this clip of Swift singing I Believe in a Thing Called Love last Sunday at the tennis tournament the 2003 song from The Darkness shot to number one on the US iTunes rock chart and last year after she started dating Kansas City Chiefs in Travis Kelce viewership for Sunday Night Football games increased by 24% for women aged 18 to 24 and 34% for women over 35 swifties don't play they are absolutely a United Force you know for her last tour alone they were on the ground you know planning things in celebration of Taylor Swift arriving in their cities to perform that I mean that level of Grassroots organization can only be rivaled to a political campaign of course celebrity endorsements are nothing new in 1920 Republican Warren G Harding became the first presidential candidate to get an A-list backing from actors Mary pford and Al Jon this year actors Roseanne Bar and Scott beo along with Elon Musk and Kid Rock have all rallied behind Donald Trump what analysis show that Oprah Winfrey's endorsement of Barack Obama in 2008 may have given him a boost of about a million votes in caucuses and primaries but many stars have backed Democratic candidates in the past that went on to lose trais Scott and Linn Manuel Miranda supported better roor in his Texas Senate race against Ted Cruz in [Music] 2018 and that same year Rihanna could not help Andrew Gillum find love in his bit to become Florida's governor but the Taylor Swift effect may be different on National voter registration date last year vote.gov saw a 12 126% jump in participation on their site after Taylor Swift posted an Instagram story driving her followers to their website resulting in over 35,000 new registrations there are states that will be decided by less than 10,000 votes so if you can move just a couple of portions of a percentage point and often not just in changing a vote but just changing the makeup of the electorate the influence can be vast one group says they've seen the Swift effect in action swifties for Comm we have political organizers we have people who work in social media professionally and we have just people who are really passionate about this and so when you put a group of people dis passionate together I think you see results Irene Kim helped co-found the Grassroots Coalition of Taylor Swift fans that formed the evening President Biden step down since then she says they've gained over a quarter of a million followers across social media they also take the work offline or organizing text and phone Banking and door knocking Kim says swifties like her find Common Ground between Taylor's values and Harris and Wall's plans a lot of Taylor's music obviously talks about feminism and standing up for yourself and also the experience of being a woman and I think that's also why slippies were primed to support KLA because we knew the barrage of mny would come we've seen that with Taylor we want to combat a lot of the misinformation and misogyny that we knew is probably going to head the vp's way Swift has nine more us dates left in her ays tour and Kim says swifties for comma will be at all of them doing Outreach and while they haven't heard from Taylor's team directly we like to say she's welcome at our party [Music] anytime there does seem to be some bad blood between Swift and Trump Swift pointing to the AI generated images posted last month on Trump's truth social falsely claiming she endorsed him it brought me to the conclusion she wrote that I need to be very transparent about my actual plans for this election as a voter for his part Trump called in Wednesday morning on Fox and Friends to share his thoughts Taylor Swift endorsed uh KLA Harris what do you think well I actually like uh Mrs uh I actually like Mrs Mahomes much better if you want to know the truth Britney Mahomes is the wife of Chief's quarterback Patrick Mahomes and has grown close to Swift Trump going on to tell the fox audience he thinks Swift will face backlash for getting behind Harris but she's a very liberal person she seems to always endorse a Democrat and she'll Pro probably pay a price for it at the uh in the marketplace but for now Pro Harris swifties are betting you think about them at The Ballot Box in November sties always go above and beyond we always go the extra mile we can never just be lowkey about something