How OTT Platforms Work | Tech in OTT Platforms | NxtIn Tech | Episode - 7 | NxtWave

what's wrong with you yes yes sorry I was in my chill mod today why why not let me set the same mood for you too did you know Netflix started in 1997 as a DVD rental by mail service not kidding with the same day delivery system their subscribers would receive DVDs via postal mail and return them the same way but look at them it's more than 22 lakh CR worth of company now that popularized binge watching they became so popular that they successfully created foro for companies like Disney Amazon apple and HBO and compel them to launch their own streaming services to compete in the market but but have you ever thought how are you sitting in one corner of the world watching something like stranger things which was shot in Georgia seamlessly popular shows like friends Game of Thrones Breaking Bad money haste Etc how are they becoming so popular not just in their native places but in every corner of the world no buffer no pause just some smooth streaming like how well in today's 7th episode of next tech let's uncover the tech behind our source of entertainment the OT platforms Hawkins The Gateway to my these platforms have revolutionized how we consume content today let me give you a 10-step take breakdown on how these platforms have transformed our viewing experience let's start with number one capturing audio and video a high quality recording starts this journey shows movies IPL matches and everything you watch on OD platforms are captured using modern cameras and microphones they record high resolution videos like 4K or even 8K and capture crisp audio the quality of this components is crucial for delivering a great streaming experience number two encoding process it turns final footage into streaming ready content let me break down this encoding process using my favorite show Money haste as an example they shot the whole series in various locations in Spain and now they have the raw footage but what next the footage gets encoded into a digital format compressing the files to reduce their size while maintaining quality there are several file formats for this process for example MP4 is a popular format that balances quality and file size making it ideal for streaming other formats like mov or APV are also used for encoding number three content delivery networks CDN at the heart of these platforms are CDN which are like digital highways ensuring that content is delivered quickly and efficiently companies like Netflix hotar geoc Cinema Prime Etc use CD to store copies of their content on servers around the world these stored copies of the content are delivered from the server Which is closest to you reducing latency and buffering on to the fourth one adaptive bitrate streaming a seamless quality adjustment based on your connection adaptive bit rate streaming automatically adjust the video quality based on the internet speed imagine watching salar from a small village with a weak network connection while someone else is streaming the same movie in Hyderabad with a strong connection adaptive bitrate streaming ensures that if your connection is weaker the quality drops to prevent buffering and if the connection is strong you get high definition video moving on to the fifth one streaming protocols there are some protocols that manage content transmission protocols like hls HTTP live streaming and D Dynamic adaptive streaming over HTTP manage how content is transmitted and ensure it can adapt to different network condition fifth Point video players video players like web browsers smartphones or smart activ ensure a smooth viewing experience they handle playback buffering and switching between different video qualities you might have noticed options on YouTube or Netflix to watch at a certain speed or go back to an action you might have missed before jumping to the seventh point take this example according to Netflix 2023 report they mention that they have more than 18,000 titles of movies and shows with these many shows have you ever thought about how are they securing them from getting pirated the answer is my seventh Point digital rights management DRM DRM secures the content with encryption and licenses it encrypts video files and controls access through licenses ensuring only authorized users can view the content to avoid any sort of piracy and the eighth one data analytics and machine learning have you ever noticed how Netflix and other OT platforms suggest stores or movies based on your viewing preferences for instance if you enjoy horror content they recommend more horror movies similarly if you prefer kramas you'll get suggestions for more kramas I share profile with my sister who likes soft romantic content while I prefer Thrillers so observed that when they recommend a movie like sha they use different potions one highlighting the horror aspect of my profile and the other one emphasizing motherly affection for my sister's account there are two masterminds behind this machine learning and data analytics they provide personalized recommendations through Data Insights these Technologies analyze your viewing habits optimize your preferences and offer personalized recommendations that suit your taste now did you know based on the report by the economic Times Disney plus hstar broke its own record five times to witness a peak of 5.9 CR viewers during the World Cup final between India and Australia in 2023 do you have any idea how they managed it that's Point Number Nine Cloud Computing it provides reliable performance through scalable resources it allows streaming services to handle varying loads with whether during Peak viewing times or quieter periods ensuring reliable performance and the final Point UI and ux design have you ever noticed how these OT platforms have different sections to make your streaming appealing and easy that's the UI and ux that enhances your experience through intuitive design these user friendly interfaces results from thoughtful UI and ux design making it easy for you to navigate and make it visually attractive improving your overall experience interestingly the same Technologies are used to stream your favorite podcast or trending songs like platforms like Spotify Apple music or pocket FM that's all for today guys comment down below your favorite show and don't forget to hit that like button if you haven't subscribed yet subscribe now this is vit going back to my chill mode bye