AI is also intrinsically more valuable the more data uh organization and uh data availability and access it has because we use rag or we use um grounding where the AI is able to use your organizational data so data is the differentiator today for competitive Advantage right so everyone's going to get you know 30 to 60% productivity gain right if they use these tools um maybe 120% but they're going to get that productivity gain the people who get more out of it are the ones who spend a little bit of time on you know governance and and proving their data quality and things like that they're going to get maybe uh you know from 30% to 60% and then those who also do this adoption and you know groupings of users and champions and communities they're going to see that increase to maybe like 120% productivity and that's a big difference in today's marketplace right for AI and it gets you further along that curve which is important because I cannot stress this enough the pandemic is like training wheels right now what we're about to see is a change where especially when you go from digital assistants to functional agents