our girl Jules LeBron is dealing with a trademark drama and for we're here to break it down for you so here's what happened on August 23rd TMZ reported that a man named Jefferson Bates from Washington filed for a trademark on juules lebrin viral phrase very demure very mindful the court documents show that the trademark is for marketing advertising and promotion we can't believe it Jules was totally heartbroken when she found out she shared a video on Tik which she later deleted where she broke down in tears like this this merch situation is like really likeing me up like like I've just invested so much money and time into this and I feel like I did it wrong like I feel like I didn't try hard enough and like like I wanted this to like do so much for like my family and like provide for my transition and I I just feel like I dropped the ball like I feel like I [ __ ] up and like someone else has it now and I like don't even know what I could have done better cuz like I didn't have the resources and I'm just like sitting at V is like feeling so bad about all of this but here's the thing the internet is rallying around Jewels even though she deleted the video it's been shared on Twitter and X where many users have expressed their frustration towards Jefferson for trademarking Jewels that's actually so sad we all say that phrase BC of her this demure thing is the stupidest thing to come out of this year so far nah I think that's hilarious bless that man I'm so over the demure Trend when half y'all didn't even know that word a few weeks ago wow it's almost like she didn't create the actual word shocking demure is literally a word in the dictionary didn't she steal this phrase from someone else that's all for today friends thanks for tuning in don't forget to hit that subscribe button and the little bell icon to turn turn on notifications we'll see you in the next video