Kelce brothers take their podcast to 'new heights' in lucrative deal

FEW A NEW SEASON OF PODCAST AND PODCASTING, THEY HAVE MORE THAN 100 MILLION REASONS TO CELEBRATE THE SHOW'S SUCCESS. THEIR PODCAST KICKS OFF ITS THIRD SEASON AND IT IS ALREADY MAKING NEWS WITH A NEW HOME. >> THE FIRST THING YOU PROBABLY NOTICE IS THAT WE HAVE A NEW HOME. >> THE PARTNERSHIP HAS THE KELCES SEEING GREEN. REPORTING THE BROTHERS ARE GETTING A BIG PAYDAY, TAKING HOME MORE THAN $100 MILLION FOR THREE YEARS. WHEN THE SHOW LAUNCHED IN 2022, IT QUICKLY BECAME THE MOST POPULAR SPORTS PODCAST ON SPOTIFY. >> IT'S GOOD TO FINALLY GET THIS THING ROLLING, BROTHER. >> THANKS IN PART TO THEIR BIG PERSONALITIES AND BROTHERLY LOVE. >> DIDN'T WANT TO GET EMOTIONAL, YOU KNOW, BUT WHAT CAN YOU DO? >> YOU CAN'T HELP IT, MAN. >> AND, OF COURSE, THEIR LOVE LIVES. >> HOW DOES IT FEEL THAT TAYLOR SWIFT HAS FINALLY PUT YOU ON THE MAP? >> TRAVIS'S RELATIONSHIP WITH TAYLOR SWIFT ELEVATED THE FOOTBALL STAR'S PROFILE IN A DIFFERENT DEMOCRATIC. JASON'S WIFE KYLIE HAS BECOME A FAVORITE, TOO. A SIGN OF THE BIG BUCKS BEING SUNK INTO PODCASTING. SPANG LER ALSO REPORTS AN $80 MILLION DEAL FOR DAX SHEPPARD'S. AND JOE ROGAN RESIGNED WITH SPOTIFY FOR $250 MILLION. ALTHOUGH, THE PLATFORM HAS RECENTLY PULLED BACK ITS SPENDING IN THE PODCAST SPACE. >> SPOTIFY WAS REALLY THE ONLY PLAYER DOING THESE EXCLUSIVE PLATFORM DEALS. THEY WANTED MARQUEE. NOW THEY SAY THEY DON'T HAVE TO PAY THAT PREMIUM BECAUSE THEY HAVE ACHIEVED WIDESPREAD ADOPTION. >> AS FOR THE KELCE BROTHERS, THEIR EMPIRE CONTINUES TO GROW. THIS FALL, YOUNGER BROTHER TRAVIS WILL SUIT UP FOR THE CHIEFS. AND HE'S ALREADY STARTED FILMING AN UPCOMING RYAN MURPHY SERIES. NOW RETIRED, BIG BROTHER JASON WILL BE WATCHING THE GAME FROM THE BROADCAST BOOTH WHERE HE WILL WORK AS AN ESPN ANALYST. >> WELCOME TO THE BEST SEASON OF THE YEAR, FOOTBALL. OKAY. SO THEY GOT THE PODCAST. TRAVIS WILL ALSO TRY HIS HAND ACTING IN A '90s CLASSIC. >> BECAUSE WHAT CAN'T HE DO, RIGHT? IF YOU ARE NOT SATISFIED JUST WATCHING HIM IN THE KANSAS CITY CHIEFS, LISTEN TO WHAT HE HAS LINED UP. AN APPEARANCE IN THE SEQUEL TO "HAPPY GILLMORE." THE HOLLYWOOD REPORTER SAYS HE'S STAR IN AN ACTION COMEDY CALLED "LOOSE CANNONS." AND HE'S HOSTING A REBOOT OF "ARE YOU SMARTER THAN A FIFTH GRADER." AND THERE IS A TALK OF AN ENGAGEMENT TO -- WHAT'S HER NAME? >> TAYLOR SWIFT. >> OH, YEAH, YEAH, YEAH. I ACTUALLY DON'T HAVE ANY INSIDE SOURCES. BUT I'M GOING TO WORK ON THEM. >> HE'S A BUSY GUY. >> YEAH. >> IF ANYONE CAN GET TO THE BOTTOM OF THAT STORY, IT'S GOING TO BE YOU. >> I HAVE TO DIG. >> BY THE WAY, THERE IS ANOTHER PLACE WHERE YOU CAN CATCH TRAVIS KELCE. >> WHERE WOULD THAT BE. >> BACK IN ACTION NEXT THURSDAY, SEPTEMBER 5th. AND THEN THE NEXT DAY, FRIDAY, SEPTEMBER 6th, YOU CAN WATCH THE PACKERS AND THE EAGLES EXCLUSIVELY ON PEACOCK. >> I'M SMILING. I'M EXCITED ABOUT IT. >> THAT GAME WILL HAPPEN IN BRAZIL. I WILL BE IN KANSAS CITY NEXT WEEK. NOT BRAZIL. >> CAN I COME WITH YOU?

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