Apple's iPhone 16 'Glowtime' Event: Everything Revealed in 9 Minutes

Apple Watch Series 10 for series 10 we developed the largest and most advanced display ever for Apple watch it's the biggest wearable display we've ever built even slightly bigger than Apple watch Ultra and compared to previous generations it has up to 30% more screen area with a larger screen you can increase the font size without sacrificing content and you can see an additional line of text and apps like messages mail or news it also makes it easier to type a message enter your passcode or pause your workout both the display and the case have more rounded corners and a wider aspect ratio which makes series 10 appear softer sleeker and more streamlined the front Crystal of series 10 is made of durable ionics glass and extends further down the sides of the case creating an expansive top view under the front crystal is Apple's first everever wide angle OLED display each pixel has been optimized to emit more light at wider angles Apple Watch series 10 starts at 399 you can pre-order starting today and it will be available on September 20th Ultra 2 is Apple Watch Ultra 2 Refreshed now available in a gorgeous satin black this incredible deep dark finish is achieved through a custom blasting process the diamondlike carbon PVD coating was specifically formulated to to make the Surface extremely scratch resistant and durable Apple watch Ultra 2 starts at $7.99 you can pre-order starting today and it will be available on September 20th thanks to a new acoustic Apple AirPods 4 architecture with richer base and Crystal Clear highs these are the best sounding airpods ever in this open ear design and that includes personalized spatial audio which surrounds you with sound and transforms music movies and games with our most immersive media experience airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements now for those who are looking for an even more advanced performance in this style of airpods we created a second model inspired by some of the most impactful features of of airpods pro we're excited to bring active noise cancellation to this airpods design for the first time the next Generation airpods 4 are just $129 and airpods 4 with active noise cancellation are $179 you can pre-order them today and they will be available on September 20th we're excited to introduce beautiful new Apple AirPods Max colors in midnight blue purple orange and starlight along with USBC making airpods Max even more convenient to charge and with iOS 18 the listening experience gets even better with personalized spatial audio for music movies and games airpods Maxs are still $549 they can be pre-ordered today and will also be available on September 20th to give you insight into your hearing Apple AirPods Pro 2 Hearing Test Health we're introducing a clinically validated hearing test with your airpods pro and iPhone it's a simple 5minute check you can take from the comfort of your own home all you need to do is tap the screen when you hear a series of tones at different volumes and frequencies the hearing test Builds on learnings from the Apple hearing study and was developed using large scale real world data and it was validated against the clinical gold standard of pure tone audiometry once you're done you'll see easy to understand results in a personalized hearing profile we are so Apple AirPods Pro 2 Specs Sheet excited for these updates coming to airpods Pro 2 delivering the world's first all-in-one experience with active hearing protection a clinical grade hearing test and an easytouse professional grade hearing aid iPhone 16 iPhone 16 Models is built to last with industry-leading durability it is water and dust resistant and has our new most advanced glass ceramic formulation this latest generation ceramic Shield material is 50% tougher than the first generation ceramic shield and two times tougher than glass found in any other smartphone the display on iPhone 16 provides an exceptional viewing experience under all conditions up to 2,000 knits when you're in a sunny environment and down to one knit in the dark and it comes in two sizes 6.1 in for iPhone 16 and 6.7 in for iPhone 16 plus iPhone 16 now has the customizable iPhone 16 Action Button action button allowing you to perform perform a variety of functions with just a press you can record a voice memo identify a song or translate a phrase you can also customize the action button with a shortcut so it opens calendar during the day and flashlight at night or use it to directly access inapp functionality like unlocking and locking your car with the Ford Pass App iPhone 16 introduces the allnew iPhone 16 Camera Control Innovative camera control control the camera control provides instant easy access to the camera with just a click it allows you to adjust various camera features simply by sliding your finger Siri will be able to tap into Siri Apple Intelligence your personal context to help you in ways that are unique to you like pulling up the recommendation for the TV show that your brother sent you last month and Siri will gain onscreen awareness so when your friend texts you about a new album you'll be able to Simply say play that and it will be able to take hundreds of new actions in your apps like updating a friend's contact card with his new address or adding a set of photos to a specific album with series personal context understanding and action capabilities you'll be able to Simply say send Erica the photos from Saturday's barbecue and Siri will dig up the photos and send them right off with new ways to express yourself and relive memories along with tools to help you prioritize and focus so you can get more done Apple intelligence is going to transform so much of what you do with iPhone Apple intelligence will be available as a free software update the first set of features will be available in beta next month the camera control Camera Control Button it's designed for an amazing camera experience that brings you new ways to capture your photos quickly and easily the camera control is easy to use in landscape or portrait it's fles to the surface covered by a sapphire crystal with a smooth texture and surrounded by a color matched stainless steel trim the camera control elegantly Blends hardware and software when you click it launches the camera and once in the camera you don't need to adjust your grip to take a photo just click again so you don't miss the moment with a click and hold you can do a quick video recording a light press also brings up a new overlay that allows quick access to useful camera functions by sliding your finger on the camera control you can adjust controls like Zoom when you press lightly twice you can see other controls then simply slide to the control you want and press lightly again to select it like the depth of fields to compose a stunning portrait apps like Snapchat are also leveraging the camera control to create new experiences like quickly sharing the moment with your friends or groups iPhone 16 and iPhone 16 plus are a huge iPhone 16 and iPhone 16 Plus Price leap forward they still start at just $7.99 for iPhone 16 and $8.99 for iPhone 16 plus it starts with a big Improvement iPhone 16 Pro Models to the gorgeous Pro displays they're even larger at 6.3 in on iPhone 16 Pro and 6.9 in on iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product audio miix uses machine learning iPhone 16 Pro Audio Mix Features to identify and separate background elements from speech and let you choose from three voice options say people off camera are talking during the capture no it's your grandma's pakes times two yeah okay that's very funny all right enjy the inframe mix isolates the voice of the person on camera so you don't lose that perfect t no it's your grandma's bunk cake yeah okay that's very funny all right Studio mix gives the effect of a recording in a professional studio complete with sound dappening walls effectively eliminating rever no your grandma's bun cakes times two yeah okay that's very funny all right enjoy and cinematic mix handles voices like in movies they start at just iPhone 16 Pro and Pro Max Price 999 for iPhone 16 Pro and $1.99 for iPhone 16 Pro Max all new iPhone 16 models will be available for pre-order on Friday and will be available in stores next week on September 20th