A Guided Tour of iPhone 16 & iPhone 16 Pro | Apple

Introduction ♪ Jazzy instrumental music ♪ As you may have heard, this year there are four incredible new iPhones, and they're all built for Apple intelligence: iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. These new iPhone 16 models have been redesigned inside and out. From the colourful iPhone 16 and iPhone 16 Plus to the titanium iPhone 16 Pro and iPhone 16 Pro Max. I'm going to explain the differences between them. iPhone 16 and iPhone 16 Plus feature a new rear camera design and come in White, Black, Teal, Pink and Ultramarine. iPhone 16 Pro and iPhone 16 Pro Max are made with titanium and come in four finishes -- White Titanium, Natural Titanium, Black Titanium and the new Desert Titanium. The entire iPhone 16 lineup was built for Apple intelligence. And it's integrated throughout the iPhone experience with privacy at the core. iPhone 16 and iPhone 16 Plus also feature a new Camera Control, a 48-megapixel Fusion camera with 2x Telephoto, and a new 12-megapixel Ultra Wide camera with macro, They come with the latest generation Photographic Styles, spatial photo and video, and new sound editing tools with Audio Mix. All powered by the new custom A18 chip, and they also now feature Action Button, the latest Ceramic Shield, and a big boost in battery life. iPhone 16 Pro and iPhone 16 Pro Max take things even further, with our largest Pro displays and thinnest borders yet at 15.93 and 17.43 centimetres. They run on the powerful new A18 Pro chip and give you the best battery life ever on iPhone 16 Pro Max. Plus, they have a new 48-megapixel Fusion camera with 4K 120 Dolby Vision for dramatic slow-mo, a 5x Telephoto camera now on both models, a new 48 megapixel Ultra Wide camera and four new studio-quality microphones. I'm going to help you decide which one is right for you. - I like to let the iPhones pick me. Takes the pressure off. - Are you Sheng Wang, the comedian? - Yes, and I'm also Sheng Wang, the shopper who has a hard time making decisions. - No worries. I've got your back. And when you're ready to discover more, you can always go online or to an Apple store where our teams are here to help. - I'm ready to discover more right now. - Great idea. Let's get started. These new iPhones have been redesigned, Design from the addition of Action Button on the iPhone 16 and iPhone 16 Plus to our largest Pro displays yet on iPhone 16 Pro and iPhone 16 Pro Max. - Yeah? I'll be the judge of that. Oh, that's big. - Oh, and this is really exciting. Every iPhone 16 comes with Camera Control, giving you a new way to interact with your camera so it's easier to take photos and adjust your controls. Every iPhone 16 has been updated internally to give you better performance across the board and to make it easier to repair. - I can't fix phones, but I'm glad someone's job just got more chill. - And with features like water resistance and the latest Ceramic Shield, you can trust that it's durable. - That's good, but I don't be dropping my phone like that. [THUD] [CLATTER] Thank you! - Hey, it happens to everyone. That's why there's Ceramic Shield. - That bench came out of nowhere though. - Yeah, you were actually super brave right there. Every iPhone 16 model comes with Apple Intelligence built in. Apple Intelligence This new personal intelligence is designed with privacy at its core, meaning your iPhone is aware of your personal data without collecting your personal data. - I wish my intelligence came built in. I had to study the old school way. - With Apple Intelligence, iPhone 16 and iPhone 16 Pro are helpful when it comes to things like writing, expressing yourself visually, and getting everyday things done with Siri. - Oh, I do everyday things. like, all the time, man. - With Apple Intelligence, you get Writing Tools that help you summarise, rewrite and proofread. Plus, they can help you change your tone to sound more professional, concise or friendly. - OK, but I don't want this thing trying to do all my writing for me. - All the writing is still up to you, but now it quickly corrects spelling, grammar and finishes incomplete sentences. - Good, 'cause my words are like my children. My misspelt, grammatically incorrect children. - No judgement. Apple Intelligence also helps you express yourself in other ways, like creating and sending your own custom Genmoji in Messages. - Even if I wanted to make a... robot... wearing a pink bowler hat... with a donut? - How about this? - Ooh. - Plus, Siri will understand your personal context, working across apps to help you get more done, like finding information in your photos. - Siri, find my glasses prescription. Nailed it. - Oh, this is cool. Siri also has richer language understanding, meaning you can speak to it more naturally and it will know what you're talking about. - Siri, can you find that podcast -- Oh, wait. I mean, that song Brian sent me. - Apple Intelligence also extends to notifications with new Priority Notifications, meaning your iPhone will surface what's most important and summarize it to help you see key details more quickly. - Oh, snap. Hey, Von, I got some important business to attend to. We gotta go! Glad I made it. These locks need some lovin'. Performance - All the amazing features of iPhone 16 and iPhone 16 Pro wouldn't be possible without advancements in chip design. A18 and A18 Pro are two new, custom-designed chips that make everything about your iPhone faster and smoother. iPhone 16 and iPhone 16 Plus come with a new Neural Engine and improved CPU and GPU performance. - And that's how a legend does it. - Hmm! The new A18 chip is a two-generation leap from last year's A16 Bionic, and you can see and feel the difference. - Hey, all that chip talk, you're making me hungry. - And iPhone 16 Pro and iPhone 16 Pro Max run on the A18 Pro, which takes performance on iPhone to the next level. A18 Pro gives you speed and efficiency gains across the board. It handles new camera features, demanding apps, multitasking and it even makes graphics-intense mobile games look great with two times faster ray tracing. - Wait, who is Ray? - Ray tracing. It's a huge deal for rendering graphics and making gameplay look realistic and beautiful. - Oh, well you tell Mr. Tracing I'm a fan of his work. - What's inside your phone makes a big difference. And with iPhone 16 and iPhone 16 Pro, you'll feel that difference. - Perfect. Camera - Let me show you some of the camera features on iPhone 16 and iPhone 16 Pro. - Man, I'm all about nature photos. I'm like a plant paparazzi. Oh, they got begonias. - Camera Control responds to your finger pressure with haptic feedback as you navigate through your Camera settings. A click launches your camera instantly, while a light double-press launches an all-new, clean preview UI where you can slide to switch between adjustable controls like depth of field, zoom and cameras. - Thanks for the oxygen, y'all. - iPhone 16 and iPhone 16 Plus have a versatile Main camera that lets you take 48-megapixel photos with great resolution. And it comes with a 2X optical quality Telephoto for added flexibility. And there's a new 12-megapixel Ultra Wide camera with macro. Now, all Pro models have the same seriously powerful cameras. - What's up, butterfly? I see you. [CAMERA SHUTTERS] - A new 48-megapixel Ultra Wide camera, a 48-megapixel Fusion camera and a 5X Telephoto. - Hey man, check this out. - That looks great. - Yeah, I guess I'm just a naturally gifted photographer. - With an iPhone 16 Pro. - Yep, just a naturally gifted photographer. - iPhone 16 and iPhone 16 Pro also come with the latest generation of Photographic Styles, allowing you a new level of customisation when it comes to setting tones and overall vibe of your photos with multiple new looks. ♪ Jaunty music playing ♪ [CAMERA SHUTTERS] ♪ - Oh, looking sharp. - The entire iPhone 16 lineup comes with powerful new features and Camera Control, giving you more creative flexibility over your photos. But photos are just the beginning. - Oh, are we doing video next? - You read my mind. Pro Video [FOOTSTEPS] [SNEAKERS SQUEAKING] This year, pro video is stepping its game up. - Yeah? Is that pro enough to keep up with me? [FABRIC RUSTLING] I'm open, I'm open! Count it! ♪ Chill hip-hop playing ♪ - iPhone 16 Pro and iPhone 16 Pro Max have a new, 48-megapixel Main camera with a second-generation quad-pixel sensor that enables 4K 120 in Dolby Vision, giving you even more creative flexibility and incredible slow motion. It adds a stunning cinematic quality to your films, no matter how awkward or ungraceful your subject. - I know you're not talking about me! - iPhone 16 Pro can process more video data more quickly than ever before thanks to A18 Pro and the new Image Signal Processor that's two times faster than iPhone 15 Pro. This all comes together to unlock beautiful slow-mo effects. [RECORDING TONE] [SLOWED SPEECH] - Count it! ♪ - And now you can change your frame rate after the fact. - Hey, that's my move, the alley-oops! You're really good at filming. - I get plenty of practise. And check this out. All new iPhones come with Audio Mix, which lets you remove background noise in your videos and focus on voice using the intensity slider. Basically making it sound like you're recording in a sound booth. - Count it! Wow, that's really clear. But you're gonna delete that though, right? [LAUGHS] Hey, you gotta delete that, come on. Trade In - It's easy to upgrade or switch to iPhone. Trade-in can be done with us in-store or online right from your phone, with options for in-store pickup or fast delivery. And if you'd like to visit us at an Apple store, you can get a closer look at the iPhone 16 lineup, and we'll help you figure out the best option, whether you're financing or trading in your old phone for credit toward your new one. - I can trade in my old iPhone? All right, old buddy. I'm gonna miss all the selfies we took together. - Once you have your new iPhone, we'll even help you set it up. And you can enjoy extra peace of mind when you add AppleCare+. That's the exciting news about iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max. With their huge design updates, massive leaps in performance and powerful new camera features, there's sure to be an iPhone that's right for you. Thanks for watching. - Thank you for helping me find the right iPhone. Now I get to teach you everything I know. It'll be fast.