Google & Yahoo Email Delivery Changes Feb 2024: Everything you need to know to remain compliant.

Published: Jan 24, 2024 Duration: 00:04:18 Category: Science & Technology
Tags : Google yahoo email deliverability email deliverability tips email deliverability essentials spf dkim dmarc unsubscribe gmail emails unsubscribe unsubscribe Yaho email marketing tutorial email marketing software how to improve email deliv email marketing best practices email deliverability best improve email deliverability SPF record DKIM DMARC domain verification email authentication
Trending searches: yahoo mail uk
Introduction to Gmail & Yahoo Email delivery changes [Music] from the 1st of February 2024 your email marketing landscape is about to change but this is a good thing Google and Yahoo recently announced new guidelines that go live on the 1st of February 2024 so this will impact anyone emailing Gmail accounts businesses who use Google workpace or consumers using a Yahoo mailbox senders who don't follow the new standards may start to see their bounces increase through rejections so it's best to make sure you get everything in place before the new standards go live here is what you need to know and what you need to have in place by the 1st of February 2024 an SPF record this is a bit of text SPF Record changes explained that lives behind the scenes on your company domain name it contains a list of servers that are authorized to send emails on behalf of your company so if you are using an email marketing platform or any third party to send emails such as Office 365 you need to make sure that your company domain name includes the IP addresses of every email server that sends emails on behalf of your company your service provider will be able to provide you with the correct SPF records to add thankfully though it's just a copy and paste job with a cup of coffee it's quick and easy a dkim DKIM Key changes explained key or domain Keys identified mail this is a cryptographic key that is used to detect and prevent email spoofing and fishing basically it's a seal of authenticity that certifies that your email has not been tampered with and you are who you say you are again this involves making a small update behind the scenes to your company domain name the deim key will be added to your DNS server which is then cross referenced by inbox providers when you send an email to check that it's legitimate thankfully your service provider does all the hard work by signing your outgoing emails for you you just need to make sure you've copied and pasted the key that they provide onto your company's domain name Spam complaints, acceptable levels explained server spam complaints now these must be below 0.3% this means that if Google receives as few as 15 spam complaints for every 5,000 people the your email then your company domain name could be added to a block list now when this happens you will get a straight rejection when emailing users with a Google or Gmail mailbox one click unsubscribe marketing One-click unsubscribe messages and subscribe messages must support a oneclick unsubscribe and include clearly visible unsubscribe Link in the message Send volume additional requirements body okay these are the four main changes that will impact senders but if you're sending over 5,000 emails a day Google will class you as a bulk sender DMARC Policy explained and ask that you also publish a Demar policy Demar is pretty much a reporting mechanism so if your email fouls the SPF and dkim checks discussed above then the failure is then reported back to your organization's web team this is something that was traditionally used by big Brands to alert them and prevent fishing attacks and protect their brand reputation now Google and Yahoo want every bulk sender to use dmark 2 but again like SPF and dkim this involves making a small text update to your domain's DNS server it may sound ating but it's well worth taking the time to set everything up this will help ensure you maintain great delivery and engagement with your email marketing plus your service provider will do most of the hard work for you for example if you are an email Blaster user we provide you with a PDF download that contains everything that you need to know hopefully it's just a copy and paste job email Blaster will then check your domain name after you've made the updates just a double check that everything's in place and looks the way it should do okay thanks for watching that's everything you need to know on the new Google and Yahoo updates that go into effect on the 1st of February [Music] 2024

Share your thoughts

Related Transcripts

Beatrix v.Storch (AfD) PEITSCHT KLAMROTH HART aber FAIR !! 😂👍DEMOKRATIE-NACHHILFE im ÖRR! thumbnail
Beatrix v.Storch (AfD) PEITSCHT KLAMROTH HART aber FAIR !! 😂👍DEMOKRATIE-NACHHILFE im ÖRR!

Category: Comedy

Die afd sei eine schlechte nachricht für den wirtschaftsstandort deutschland können sie sich vorstellen warum man glaubt warum das ganze klopapier weg war weiß du noch ne das war ja weg ja weil viele von den funktionären dort auch parteipolitisch gebunden sind wenn ich mir anschaue die werbekampagne... Read more

Günther Jauch von BJÖRN HÖCKE in Talkshow GEGRILLT ⚡⚡⚡ IST HÖCKE EIN PROLET oder PROPHET? thumbnail
Günther Jauch von BJÖRN HÖCKE in Talkshow GEGRILLT ⚡⚡⚡ IST HÖCKE EIN PROLET oder PROPHET?

Category: News & Politics

Man kann von dem herrn höcke halten was man will aber nach dieser talkrunde beim herrn jauch könnte man ihm durchaus hellseherische fähigkeiten unterstellen schaut euch das video bitte bitte bis zum schluss an diese talkshow findet man nicht mehr über youtube ich frage mich gerade warum und ich denke... Read more

"SCHICK-SACKs-WAHLEN"? FÜR GANZ 🇩🇪😂Dunja Hayali? thumbnail
"SCHICK-SACKs-WAHLEN"? FÜR GANZ 🇩🇪😂Dunja Hayali?

Category: Comedy

Thüringen sachsen brandenburg drei landtagswahlen stehen an sehr gut und manche sprechen daher schon von schicksackswahlen für ganz deutschland was schicksagswahlen für ganz deutschland ach so es gibt also gute gründe genauer hinzuschauen und das geht am besten wenn man vor ort ist damit ist es vaterland... Read more

King Philippe of Belgium & Princess Elisabeth Attends Jordanian Royal Wedding Banquet #royalfamily thumbnail
King Philippe of Belgium & Princess Elisabeth Attends Jordanian Royal Wedding Banquet #royalfamily

Category: People & Blogs

[music] [music] thank you [music] [music] thank you Read more

A-Z General Knowledge & Trivia Quiz, 26 Questions, Answers are in alphabetical order. thumbnail
A-Z General Knowledge & Trivia Quiz, 26 Questions, Answers are in alphabetical order.

Category: Entertainment

How to play the game hello and welcome to my a ofz general knowledge and trivia quiz there are 26 questions the answer to number one will begin with the letter a the answers number two will begin with the letter b down to 26 which will begin with the letter zed i hope you enjoy and good luck it's a... Read more

Telegram'ın kurucusu Pavel Durov ne ile suçlanıyor thumbnail
Telegram'ın kurucusu Pavel Durov ne ile suçlanıyor

Category: Science & Technology

Telegram'ın ceo'su ve kurucusu pavel durov hala asa serbest ama soruşturma devam ediyor fakat adli bir soruşturma sürecek ve bununla beraber kendisi 5 milyon euro kefalet ödemek zorunda adli gözetim altında haftada iki gün fransız polis karakoluna gitmesi gerekiyor imza vermesi gerekiyor ve fransız... Read more

BRUTAL! Osimhen Would Have FLOPPED At Chelsea! Lukaku 2.0! thumbnail
BRUTAL! Osimhen Would Have FLOPPED At Chelsea! Lukaku 2.0!

Category: Education

See um on on oan i'm gonna go to david because he's a chelsea manan but kate forg about if chelsea pulled this off the reports today suggest that napoli want to do a swap deal if chelsea pull this off do you think this will have a dramatic effect on the outcome of chelsea season 100% um it will but... Read more

COMO ELIMINAR CUENTA GOOGLE *AT&T U304AA* con un solo clic thumbnail
COMO ELIMINAR CUENTA GOOGLE *AT&T U304AA* con un solo clic

Category: Science & Technology

Chicos cómo están bienvenidos a nuevo video oigan el día de hoy me traen el celular u304aa para desbloqueo de cuenta [aplausos] [música] comenzamos hay varios procedimientos para eliminar la cuenta de este dispositivo en esta ocasión lo vamos a hacer por medio de la herramienta unlock tool pero también... Read more

GOOGLE COPIA APPLE? Ecco il nuovo Pixel 9 Pro thumbnail
GOOGLE COPIA APPLE? Ecco il nuovo Pixel 9 Pro

Category: Science & Technology

Questo è il nuovo google pixel 9 pro non è vero questo è un iphone questo è il nuovo google pixel 9 pro e se li vedete così sono esattamente identici ma tante funzioni tante cose interessanti oggi le vediamo tutte salve come ogni anno anche i nostri amici di google presentano cose indovinate un po'... Read more

08/28/24 | Cerebras' New AI Wafer, A Game-Changer in AI Hardware | Daily AI News by GAI Insights thumbnail
08/28/24 | Cerebras' New AI Wafer, A Game-Changer in AI Hardware | Daily AI News by GAI Insights

Category: News & Politics

[music] morning everybody john spiy here for g insights with our gen news briefing on the essential important or optional news today we're going to go through a number of things anthropic publishing some new system prompts we have some fantastic new stuff from nim and um at nvidia in terms of building... Read more

Perle Bouge, rameuse handisport: «On ne naît pas athlète de haut niveau, on le devient» thumbnail
Perle Bouge, rameuse handisport: «On ne naît pas athlète de haut niveau, on le devient»

Category: News & Politics

[musique] les athlètes viennent du monde entier ils seront à paris mais on vient tous d'une région d'un territoire et il faut qu'on soit fier de ça et on viendra vivre à paris ces jeux avec sa culture l'envie de performer qu'on soit athlètes olympique ou paralympique l'envie de faire la fête aussi parce... Read more

Unleashing AI Power: Cerebras' Giant Chip Meets Meta's LLaMA 3.1 Revolution! #shorts #viralreels thumbnail
Unleashing AI Power: Cerebras' Giant Chip Meets Meta's LLaMA 3.1 Revolution! #shorts #viralreels

Category: Science & Technology

Cerebra systems is revolutionizing the world of artificial intelligence with its massive wafer scale computer chip roughly the size of a dinner plate this innovative technology is about to take a significant leap forward as it prepares to integrate me's open source llama 3.1 onto the chip by putting... Read more