in recent weeks thousands of videos showing us how to refine our etiquette have popped up on Tik Tok all off the back of the very demure very mindful Trend the satirical idea started out as poking fun at the stereotypical ideas of femininity but it has since taken on a life of its own while half of the internet are using the phrase ironically others are concerned that the trend is just another way of setting unrealistic standards for women so is anyone actually trying to be demure or is this just a massive and joke that's been blown out of proportion the seemingly harmless catchphrase was coined by content creator Jules LeBron who posted a Tik Tok earlier this month on her demure work outfit and mindful makeup you see how I do my makeup for work very demure very mindful she told her millions of followers a lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma not deir