Apple iPhone 16 Launch Event Live | What To Expect From Apple? | Tim Cook | Apple Live | News18 N18G

intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in on iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera [Music] [Applause] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identif changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled cont content in the enclosure [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at 4 four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress an apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in on iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 map Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground off Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minim minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second deliver ing our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapixel Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages a go but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slowmo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera interface [Applause] [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade grade as it sees a Slowdown in iPhone [Music] [Applause] [Music] sales iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] SCH [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with in ations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays Pro motion with adaptive refresh rates up to 120 htz always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new new 48 megapix Fusion camera and the high transfer speed of the Apple camera [Music] [Applause] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of agil fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artist artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in on iPhone 16 Pro and 6. 9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground off Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will trans transform so much of what you do with your iPhone [Applause] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapixel Fusion camera and the high transfer speed of the Apple camera interface [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of atrial fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] we [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it's starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera [Music] [Applause] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vital app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday they came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] [Music] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] you [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or wear just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera interface [Applause] [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of H fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announce ments and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more textually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace aluminum with 85% recycled content in the enclosure [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera [Music] [Applause] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] [Music] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress an apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in on iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing four k at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new [Music] [Applause] [Music] finish you're Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 htz always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera interface [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of atal fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive CRI iCal care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it will be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will Drive consumers to upgrade as it sees a Slowdown in iPhone [Music] [Applause] sales iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] you [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 Pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 mapix Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] he airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival while way racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China apple and intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's 383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing being something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 htz always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% resp recycled content in the enclosure [Music] [Applause] he [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress an apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in on iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart show signs of HL fibrillation and we hear stories nearly every day about the Imp impa these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's person personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] [Music] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] [Applause] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 htz always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second deliv in our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapixel Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of agil fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera interface [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vital app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head said no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's 383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone [Music] [Applause] [Music] sales iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] oh [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger display promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL turbulation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] air pods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] sh [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie d dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in on iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 6 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with version in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's 383 billion dollar sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] oh [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much to what you do with your [Music] [Applause] [Music] [Music] [Applause] iPhone suppose you you got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera interface [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping you users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking Call's hands free and machine learning makes this experience even better when interacting with series you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the for sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone [Music] [Applause] sales iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] so [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress an apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] I iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in on iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera [Music] [Applause] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of atal fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] SCH [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] [Music] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera interface [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually Rel relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 Ines an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 map Fusion camera and the high transfer speed of the Apple camera [Music] [Applause] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these regular rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistance as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] [Music] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 htz always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapixel Fusion camera and the high transfer speed of the Apple camera [Music] [Applause] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage AG [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it will be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 htz always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera interface [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of ATL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextual relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] [Applause] we [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in and iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rate up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera CER and the high transfer speed of the Apple camera [Music] [Applause] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of agil fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground off Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone in instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] SCH [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress an apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4 at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new thing [Music] [Applause] [Music] finish you're Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's 383 billion doll sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your [Music] [Applause] [Music] [Applause] iPhone suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to0 htz always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera interface [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of atal fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground off Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intellig marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone [Music] [Applause] sales iPhone 6 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] he [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 6 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any app full product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of atal fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after it Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just a describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 htz always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapixel Fusion camera and the high transfer speed of the Apple camera interface [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you like ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end call Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple in Ence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85 5% recycled content in the enclosure [Music] [Applause] he yeah [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it's starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120z s always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera [Music] [Applause] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of atal fibrillation and we hear stories nearly every every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vital app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground do Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhone accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minim imizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second deliver our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapixel Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] [Music] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] he [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera interface [Applause] [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vital app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone [Music] [Applause] [Music] sales iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] oh [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 htz always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster s sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of natural fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] oh airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground off Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million in pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like Sean dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in on iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 htz always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another light lightweight material and a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of atal fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure sure [Music] [Applause] SCH [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro display displays they're even larger at 6.3 in on iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera interface [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fabulation and we hear stories nearly every day about the impact these irregular rhyth notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's 380 $3 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] we [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in and iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 map Fusion camera and the high transfer speed of the Apple camera [Music] [Applause] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud envir environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your EnV [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it will be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 htz always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera interface [Applause] [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of atal fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperatures to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] [Applause] we [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in and iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stor nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls hand hands free and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it's it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead in of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress an apple int Ence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays PR motion with adap in 20 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera [Music] [Applause] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of agal fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he yeah [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera interface [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive critical care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yet yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have e even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarize too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone [Music] [Applause] [Music] sales iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] oh [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 htz always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 map Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart heart shows signs of Hil fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's 383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] oh [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in on iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 12 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera [Music] [Applause] interface and we're introduced another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated Iden ify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it will be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled cont content in the enclosure [Music] [Applause] go [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera [Music] [Applause] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of atal fibrillation and we hear stories nearly every day about the impact these regular rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistance as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up three million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple Store $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 htz always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our high highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert to loud environments that could impact your hearing it can also notify you if your heart shows signs of atal fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the Next Generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] n [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic Shield [Music] [Applause] introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megap Fusion camera and the high transfer speed of the Apple camera interface [Applause] [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of Hil fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri and announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhones [Music] [Applause] sales iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adapter refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 map Fusion camera and the high transfer speed of the Apple camera [Music] [Applause] [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software sare it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] he [Music] [Applause] you [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 htz always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gor gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of atal fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vital app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isol a instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival waawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's 383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] [Applause] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera interface [Music] and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting Miss Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your [Music] environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information you're not ifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone [Music] [Applause] sales iPhone 16 has has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] yeah yeah [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music] iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in an iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever helping you see more and do more we did this while minimizing product growth by developing the thinnest borders on any Apple product with larger displays promotion with adaptive refresh rates up to 120 HZ always on for important information at a glance and amazing durability with our latest generation ceramic [Music] [Applause] Shield introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo it's made possible by the faster sensor of the new 48 megapix Fusion camera and the high transfer speed of the Apple camera [Music] interface and we're introducing another lightweight material in a gorgeous new finish [Music] [Applause] [Music] your Apple watch can remind you to take your medications and alert you to loud environments that could impact your hearing it can also notify you if your heart shows signs of HL fibrillation and we hear stories nearly every day about the impact these irregular Rhythm notifications have had in helping users seek and receive Critical Care while you're sleeping Apple watch can measure risk temperature to detect when you likely ovulated identify changes in your daily health status with the new vitals app and determine how much time you spend in each sleep stage [Music] [Applause] airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment [Music] in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls Apple has unveiled its iPhone 16 with new AI features the next generation of iPhone has been designed for Apple intelligence from the ground up Apple intelligence is the name of the company's artificial intelligence software it'll be used to improve Siri Apple's personal assistant as well as enhancing camera features Apple intelligence marks the start of a new era for Siri and makes it more natural more contextually relevant and more personal to you tech companies around the world are racing to add AI to products and phones are expected to be one of the most important Battlegrounds Apple's announcement on Monday came just hours after its Chinese rival Huawei racked up 3 million pre-orders for its trifold phone instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist a test version of Apple intelligence will be available in the US version of the English language next month with versions in Chinese French Japanese and Spanish coming next year but these upgrades will take time to reach consumers in China Apple intelligence must be approved by Beijing in order to be released in the country last year iPhones accounted for more than half of Apple's $383 billion sales apple is betting that the AI feature will drive consumers to upgrade as it sees a Slowdown in iPhone sales [Music] [Applause] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure [Music] n [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone [Applause] [Music] [Music] [Applause] suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video [Music]