Apple iphone event summary under 15minutes

good morning welcome to Apple park today we're going to talk about Apple watch airpods and iPhone and the profound impact these products are making in our lives Apple watch is an indispensable companion and the display is Central to everything you do with it from discreetly checking the time to scanning a notification to a quick glance at your workout metrics how easily you can read the screen is crucial that's why for series in we developed the largest and most advanced display ever for Apple watch it's the biggest wearable display we've ever built even slightly bigger than Apple watch Ultra and compared to previous generations it has up to 30% more screen area the front Crystal of series 10 is made of durable ionics glass and extends further down the sides of the case creating an expansive top view the comfort of Apple watch is so important because you wear it day and night for anything you wear continuously Comfort is a function of size shape and weight and on your wrist every millimeter and every gram matters that's why we pushed the limits of technology to make series 10 the thinnest Apple watch ever at just 9.7 mm it's nearly 10% thinner than series 9 a significant reduction considering how compact Apple watch already is Apple watch helps keep you active the activity Rings motivate millions of people every day to take a walk hit the gym or go for a ride and the redesign of series 10 makes it even better for workouts Runners cyclists and athletes of all kinds will appreciate the lighter weight and it's easy to read your workout metrics on the bigger display this year series 10 gets a built-in depth gauge and a water temperature sensor making it even better for activity in and around the water the depth app launches automatically when submerged allowing you to see depth to 6 M or about 20 ft along with water temperature which is also visible in the workout app for pool and Open Water swims that's Apple Watch series 10 it's the thinnest Apple watch Ever with our largest and most advanced display and a Sleek lightweight all metal case that comes in gorgeous new finishes of aluminum and Polished titanium the design of series 10 is truly a milestone of watchmaking it has the powerful S10 Sip and a breakthrough new sleep apnea feature series 10 is our fastest charging watch yet with all day 18-hour battery life new depth and water temperature sensors make it great for water activities it includes the intelligent new features of watchos 11 and it looks fantastic with this year's watch bands Apple Watch series 10 starts at 39 99 you can pre-order starting today and it will be available on September 20th let's talk about Apple watch Ultra Ultra is the perfect companion for athletes it has great battery life to last through an Iron Man an action button for precise workout control and a depth gauge for scuba plus with dual frequency GPS and advanced positioning software Ultra delivers the most accurate GPS in a sports watch watchos 11 supports offline maps complete with custom route creation and turn-by-turn directions to use when your iPhone isn't nearby or powered on an Apple Watch Ultra is the best sports watch for so many more activities Apple watch Ultra 2 starts at $7.99 you can pre-order starting today and it will be available on September 20th airpods airpods 4 build on the original industry defining design loved by millions of people people to set an entirely new bar for fit and comfort personalized spatial audio which surrounds you with sound and transforms music movies and games with our most immersive media experience when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls to make these airpods even more convenient to charge and carry with you everywhere you go the charging case has USBC and we've made it the smallest most portable case ever for airpods while delivering up to 30 hours of Total battery life now for those who are looking for an even more advanced performance in this style of airpods we created a second model inspired by some of the most impactful features of airpods pro we're excited to bring active noise cancellation to this airpods design for the first time with upgraded microphones the power of the H2 chip and Advanced computational Audio these airpods will help to reduce environmental noise we're also adding our industry leading transparency mode which provides the most natural way to hear the environment around you exactly as it sounds with game-changing audio performance powered by Advanced machine learning that enables personalized spatial audio and active noise cancellation with voice isolation Siri interactions and so much more the Next Generation airpods 4 are just $129 and airpods 4 with active noise cancellation are $179 you can pre-order them today and they will be available on September 20th iPhone iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure new Rich colors ultramarine teal and pink together with white and black they create a bold new palette it is water and dust resistant and has our new most Advanced Glass ceramic formulation the display on iPhone 16 provides an exceptional viewing experience under all conditions up to 2,000 knits when you're in a sunny environment and down to one knit in the dark and it comes in two sizes 6.1 in for iPhone 16 and 6.7 in for iPhone 16 plus iPhone 16 now has the customizable action button allowing you to perform a variety of functions with just a press you can record a voice memo identify a song or translate a phrase iPhone 16 introduces the allnew Innovative camera control the camera control provides instant easy access to the camera with just a click it allows you to adjust various camera features simply by sliding your finger and with iPhone 16 the camera becomes even more important now serving as a powerful tool for for intelligence the camera control offers instant access to a set of visual intelligence features every experience on iPhone is powered by Apple silicon with industry leading processing power and efficiency Apple silicon is at the heart of new capabilities starting with apple intelligence Apple intelligence is the personal intelligence system at the heart of the iPhone 16 lineup with the ability to understand and create language as well as well as images and take action on your behalf to simplify daily tasks and each of these powerful capabilities is grounded in your personal context Apple intelligence is integrated throughout the system across so many of the apps you use dayt day let's take a look at four ways Apple intelligence will transform so much of what you do with your iPhone like how you communicate and express yourself starting with writing tools we're deeply integrating them into iOS making them accessible virtually everywhere you type so you'll be able to rewrite hastily written notes into a polished dinner party invite adjust the tone of that slack message to your boss to sound a little more professional or proofread your latest review on Goodreads before posting it to your fellow bookworms relive Precious Memories suppose you've got a photo in mind that you took ages ago but can't remember exactly when or where just describe it by typing something like shaie dancing in a red dress and apple intelligence will find it for you it even works for getting straight to a specific moment in a video you'll also be able to create an entire movie to revisit a favorite memory just by typing a description of whatever you have in mind like the kids learning to crochet with Aunt Fiona Apple intelligence will automatically find relevant photos and videos and smartly arrange them into a storyline we hope you'll enjoy building your own collection of movies that you can share and relive for years to come prioritize and focus on your most essential Communication in mail it'll be easy to quickly survey your inbox instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist and priority not notifications will be placed at the top of your stack so you won't miss a last minute invitation visual intelligence is just a click away with iPhone 16's new camera control that Cayenne introduced earlier let me show you suppose you're out for a stroll and you stumble upon a restaurant you haven't been to before just click and hold the camera control and point your iPhone with just a click boom your iPhone instantly pulls up restaurant hours ratings and quick options to check out the menu or make a reservation and you can learn more with just a tab awesome iPhone is the world's most popular camera it has profoundly impacted the World by making it effortless for everyone to capture amazing photos and videos iPhone 16 also has a phenomenal 48 map main camera that offers incredible flexibility you can maximize resolution with a 48 map photo with Ford times more resolution than the camera on iPhone 14 computational photography also allows us to flex this main camera Beyond its fixed lens we use the middle 12 megapixels of the sensor to deliver a 2X telephoto option with full resolution photos this 2x telephoto option has a faster aperture than any previous dedicated 2x telephoto camera on iPhone and can capture up to 1.6 times more light the capability to capture 48 map photos and Optical quality 2x telephoto images makes this main camera a 48 mapix Fusion camera iPhone 16 also has a new Ultra wide camera now with autofocus people love the ultrawide camera for its versatility from capturing more of the scene to creative framings such as taking your own picture with it which is so easy now with the camera control with a larger aperture and bigger pixels the new ultrawide camera can capture up to 2.6 times more light for even higher image quality especially in low light situations the new Ultra wide camera also enables macro photography so you can get really close to the subject and capture impressive details like on this frog skin and this mantis that looks so Majestic in macro and that's iPhone 16 with Incredible camera experiences including the 48 megap Fusion camera macro and spatial capture deep customization abilities with the action button an iOS 18 and built for Apple intelligence from the ground up with a18 camera control that enables visual intelligence and a big boost in battery life this marks a new era for iPhone iPhone 16 and iPhone 16 plus are a huge leap for they still start at just $7.99 for iPhone 16 and $8.99 for iPhone 16 plus iPhone 16 pro has a stunning new design with Innovations inside and out it starts with a big Improvement to the gorgeous Pro displays they're even larger at 6.3 in on iPhone 16 Pro and 6.9 in an iPhone 16 Pro Max for the largest iPhone display ever iPhone iPhone 16 pro has a new 48 megap Fusion camera and an Innovative Apple camera interface that delivers fast and efficient data transfer from the sensor to the chip the new 48 megap Fusion camera has a second generation quad pixel sensor that can read data two times faster enabling zero shutter lag for 48 megap Pro raw and he photos we are introducing a new 48 map ultrawide camera it has a new Quad pixel sensor for high resolution shots with autofocus the 5x telephoto camera with our longest focal length is a huge hit it lets you get closer even from far away with stunning quality with the camera control you can quickly open the camera app and slide between lenses for the perfect shot like with the 5x telephoto introducing 4K at 120 frames per second delivering our highest resolution and frame rate yet for incredible slow-mo iPhone 16 pro has four studio quality mic for higher quality audio recording they provide a much lower noise floor which means you get more true- tolie audio with reduced noise this is great for vocal and acoustic recordings and it makes everything that uses the microphone simply sound better and that's iPhone 16 Pro with apple intelligence a18 Pro a beautiful titanium design larger displays camera control and Innovative features across photo video and audio this is a huge step forward they start at just $9.99 for iPhone 16 Pro and $1.99 for iPhone 16 Pro Max thanks for joining us have a great day