Love And Money: Why The Girlfriends Of Top Tennis Players Are Making Millions

Published: Aug 25, 2024 Duration: 00:04:48 Category: News & Politics

Tags : finance personal finance investing business Technology Forbes Forbes Media Forbes Magazine Forbes Digital Entrepreneurship Influencers tennis players Morgan Riddle Wimbeldon Ayan Broomfield paige lorenze wags girlfriends of famous athletes influencer trends

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today on Forbes love and money why the girlfriends of top tennis players are making millions for many professional tennis players the US Open represents the busiest few weeks on the calendar given the proximity to deep pocketed American brands it's a chance to schmoo current sponsors at events off the court and attract new ones with Stellar play in front of thousands of fans in New York plus Millions more on TV but in a handful of cases the players aren't even the busiest people in their own Camp Paige Loren a social media Creator and entrepreneur who's been dating American Star Tommy Paul since 2022 says quote I have probably as many brand deals as Tommy does during the US Open the 26-year-old Loren says she expects to post on social media or appear at events for more than 15 sponsors over the next 2 weeks as well as host a popup event for her own clothing brand Dairy boy Loren is one of many tennis world influencers experiencing a breakthrough year as Bran's attempt to reach audiences that aren't traditional sports fans Loren estimates that her followers nearly 700,000 on Instagram are around 80% female and that only 10 to 15% are tennis fans the trend holds across many sports especially in the cases of professional athlete Partners including Kylie Kelce Aisha Curry and a handful of soccer and Formula 1 wives and girlfriends but it's tennis that has the greatest appeal to marketers because of its year-long Globe trotting schedule its historic association with affluent consumers and the tradition of including cutaways to the players box as part of national TV broadcasts some of the most famous of these tennis adjacent creators include Loren Morgan rle girlfriend of Taylor Fritz the American Star ranked number 12 in the world and Ian broom field dating Francis tifo ranked number 20 Forbes estimates that they will earn between $1 million and $3 million in brand endorsements this year Ashley Villa founder and CEO of talent management firm rare Global which focuses on female clients says these lifestyle creators have helped turn the country club aesthetic she calls tennis Corp into a fashion trend over the past year adopted by young women regardless of whether they actually play the sport content Staples such as the get ready with me and weaken my life videos can attract sponsorship from fashion and Beauty companies as much as sports apparel and athia Brands Villa says quote there's been a huge uptick in this category of sports creators and we also see that in the brand dollars behind what they're willing to spend and put behind their activations in these events compared with creators who don't carry the association with professional athletes this new class of talent tent can command a premium fee on Instagram most important platform in the space deals range from 5,000 to $225,000 per post for most creators with similar sized followings according to Forbes estimates while the range for creators in the sports world is $30,000 to $60,000 per post fees are slightly lower on Tik Tok although a brand that wants to Syndicate across both networks will pay a slightly higher total that amount of money has attracted the attention of Talent managers and agents who are steering clients toward a smaller portfolio of long-term Partnerships rather than turning through one-off posts in early 2023 Villa's company began working with riddle a 27-year-old Creator who has been dating Fritz since 2020 and has since signed her to long-term deals with Brands including Grey Goose boss women's wear Wilson Bumble and Bumble David yman Jewelry and Ole henriksson skincare thanks to her work as an influencer Loren signed with WME earlier this year and has secured Partnerships with Target Dove St James I te and the beauty brand Wella this category of deals which in many cases last for one year and require regular tag posts and mentions in blogs along with an expectation that products might be worn while in a player's box can range from $200,000 to $500,000 each for full coverage check out Matt Craigs piece on on forbes.com this is Kieran Meadows from Forbes thanks for tuning in

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