It's so important that
as an industry we create solutions or products that are
really exciting to customers, products that compel
them to make the switch from an internal combustion
engine vehicle to an electric vehicle. And getting buyers of vehicles exposed
to the benefits of a well-developed, highly compelling EV that fits
their form factor needs, their price point needs, their storage and cargo
capacity needs is really important. The feeling of acceleration, the feeling of a completely redefined
software architecture and software experience in the vehicle,
and also the way that we approach the vehicle getting
better and better over time. The car of today is so different from the car of before, and technology is really one
of the biggest differentiators. If you look at the complexity
of semiconductors that's available in the car today,
there is nothing that compares. For many of our customers
that will be the most powerful computer that they own,
it will be actually their Rivian. With our vehicles being software-defined, it gives us the opportunity to look
at design in different ways that we haven't been able to do before. We have a Rivian DNA, and we want it
to look and feel like a Rivian, and people need to
experience it like a Rivian. We have an architecture where
we are able to continuously improve the software over and over,
and faster with the new generation. When we do the hardware ourselves,
we actually have that flexibility. So you buy a vehicle on day one,
and on day 300, it's a different vehicle. It's a better vehicle. We can talk about
the incredible performance with our new Quad Motor which does a quarter-mile
in 10-and-a-half-seconds. We can talk about
the massive cost reductions we've achieved in our bill of materials. This part here takes
close to 20 components, and consolidates it down to one. We can talk about
how it's easier to build. This system automatically goes
through and marries onto the chassis. It's all automation. It's smoother. It’s more seamless. But one of the things we also really
want to make sure is clear is just how the program timeline
was managed. Not only achieving significant cost
improvements, but also laying out the architecture for our future products,
R2, R3, and beyond. Adding hundreds of robots,
changes in some of the flow, the layout, improving the efficiency of how we build
the vehicles, which is ultimately going to allow
us to run the plant 30% faster. In-house testing in real time,
faster troubleshooting, so we can reduce the footprint while increasing the output. We're making thousands
and thousands of decisions every day, and the element of alignment that we see across them is the desire to make sure that we're building a company that helps
drive towards a better world. What defines a Rivian can really stretch beyond what we think it can be today. We already have a vehicle people love. We're making it more accessible. We're making it more feature rich,
more capable. We have motivated teams
working together every day to deliver the best experience
to our customers. When we wake up in the morning,
this is how we operate as a company. What we've learned in terms
of launching a complex product, turning on a supply chain, ramping the supply chain
is all coming together as we now think about the next phase
of growth with how far we see the ability to push our company and our products
beyond what we've seen with R1. [music]