The Brand: Welcome to Lubbock (Episode 3) | Aug. 17, 2024

we play somebody and we win the situation it is hard to lose a game when you're winning third down when you're winning fourth down when you're making people kick field goals in the red zone or you're scoring touchdowns in the red zone it is hard to freaking not win that game if you're winning that part of the plan to win everybody good It Go and again and again and again and again let's go let's go [Music] go we're talking about some of our support staff they're the best in the country [Music] as coach McGuire would say I'm the head coach off the field I try to keep as much as I can off his plate as far as the the business side of the of the program I want coach Maguire and staff to focus on developing our players and focusing on the ex's and those so I kind of oversee everything outside of that when it comes to you know the business side of the program budgeting compliance academics um that's kind of kind of my role I like to say my role is like a blank sheet of paper you know whatever coach says hey I need you to do this let's get it done so you know I I find ways to just get things done when you have construction going on there's a lot of things that has to be tested before game day and so today we have mic testing between 130 1 and 2:30 and 5:45 and 7:45 p.m. tonight uh came in this morning about uh 5:45 yeah is that every day no pretty much pretty much every day it's Camp it's go time it's football season we're going to head up to the coach's level go up there and Set uh laptop up in the recruiting suite and then uh we'll walk some spaces that I need to check and make sure uh see how our punch L is going hey coach how you doing coach juice there he is sir sir all right this job never is the same every day um that's the fun in it you know there's challenges and there's there's uh positives all the time that's what makes me love this job really check in and see where the progress is going on The Concourse level um before game day it's getting there uh we have um some signs going up where the concession stands are at so just get oh we following this guy today gosh dang every Potter job is is is the Players I like to say I'm I'm I'm just a Serving Leader I like serving those players um I like serving our staff you know I I like to help them in any way I can to to reach their goals and you know as far as our staff you know I I just love just being around the type of staff that we have cuz we're so close we can we can joke around with each other um you know you don't get that but but it all stops at the top with Coach Maguire how he he developed that culture within our group so I've worked for Texas Tech for 6 and A2 years so I came on as coach Maguire's assistant when he first arrived the shift in our team has just been so enlightening and so awesome to see he cares about our players and you can see that they know that gosh dang you look good Caleb it's just a really huge family atmosphere everybody is going towards that same goal we all want the best for one another and we all truly care about one another she is an absolute rock star she is my assistant she controls my calendar she is great about knowing that I'm going to say yes to everything and so she sets it up to where I can do everything that I need to do for Leck for Texas Tech for this team and so she's so valuable and I appreciate her we're the brand we're the toughest hardest working most competitive team in the country and he preaches that every day we walk that every day and so it's just so awesome to see how the team continues to become the brand every day and builds that you know toughness that competitiveness [Music] proper nutrition is one of the most important things that we have going and it has been a game Cher uh we have two full-time dietitians that do nothing but football that's Hannah and gentry it's amazing what they do so my main role as a dietician um going into camp is making sure that our athletes are recovering after practice because we do go back toback days for multiple days in a row so really making sure that they're taking recovery seriously so that they can maximize their performance on the field we're starting our second week at Camp so today is our first afternoon practice so we're really focused on hydration getting a big lunch in before we hit the field um we're making sure the guys are getting their electrolytes before they get into the team meeting so the time they hit the field they're all hydrated and ready to go thank so during practice we'll walk around with the salty Gatorade so the salty Gatorade just has a little bit of extra electrolytes compared to a regular Gatorade um that just helps with hydration and fluid absorption and then we also in our sling pack have different kinds of quick carbs so like chews um Rice Krispies applesauce um to get them quick energy and then we also have different sorts of like electrolyte shots so we have pickle juice right stuff which is a really high sodium concentration snack and then other like hydration AIDS as well [Music] break during fall camp we really want to make sure that they have ample amount of fuel opportunities so basically anytime that they set foot in the building there's going to be food in front of them so we're not just hitting them at breakfast lunch and dinner we're also making sure that they go home with something in their hands when they're walking into meetings we make sure that they have something to eat as well just to make sure that they're constantly in that state of recovery and um fuel for either a practice or getting back after a practice coach Maguire is really big on everybody's body weights so that's one of my main roles here as a dietitian is making sure that everybody's getting back to the weight that they started at the day before um and why this is so important is because anytime you step onto the field at a certain weight any weight that you lose during practice is really just going to be essentially water weight and if you don't get that back your muscles are really dehydrated and you're going to be more likely to tear them you need a soft tissue injuries that could have been prevented so that's why coach mcar is so big on making sure that our guys are getting back to their body weights every single day so my staff and I will actually be there in the mornings helping the strength staff weigh them in before practice and then after practice as well what's up Joe hey SP time space can I get a piece of chicken please during camp we really try to make sure that we're personalizing everybody's plate to their specific needs because linemen aren't going to eat the same as a defensive back or wide receiver so we want to make sure that the linemen are getting those bigger portions that they need whereas our receivers might not need as much but they still need to get a good amount because they tend to be our guys who do drop weight a little bit easier during practice just because of the intensity and how their body weight is you're talking about high performing athletes you're talking about athletes that are trying to grow we're trying to put the right weight on we're also trying to educate them for uh life after football and so the passion that those two have to help our football players not only perform at their highest level but also to grow as a person whenever it comes to their diet I mean I keep saying the best in the country like not only knowledge-wise but the passion they have to be great uh rubs off on our players what's up dog golly my role as the general manager of Texas Tech is to find and identify future football players for the Texas Tech football team man we're looking for NFL traits um length athletic ability verified times and then man also we're looking for uh men of character want to find great young men who are man amazing on the field but even greater off the field that'll impact this community and um help bring championships to love Texas we always looking for like length and speed you know that's kind of like our big thing here you know we want guys with NFL measurements and traits so uh our GM coach blanch does a real good job at helping us evaluate and find those guys and training us up so shout out to coach Blan what makes us so different is man coach McGuire really empowers um man our scouting staff our recruiting staff here a lot of people are in these positions and don't truly get to do the job coach McGuire is not like that he's like hey blanch I'm going trust you and your staff to identify the right character kids to identify the right type of athletes to identify the right type of football players man we lead the process man we get to offer the kids man we really don't have to check with anybody can really go pop your head in coach mire's office hey you're going to see man two or three offers go out today and um he's going to trust us to do our job I think we've been very successful and I think people going to see that success start to thrive primarily this year and continue man in the future years I'll would say my recruiting relationship with Texas Tech it started early um for sure definitely uh my 10th grade year i i y say the end of my season I had got offered by uh my T and uh it was definitely a a great moment for sure because my stepdad had went there if it made me a smile on my face just seeing him happy about that too you know what I mean so little things like that and I'll say just they stayed the same the whole time and that's really what I'm big on is loyalty and I felt like I could trust them with anything it is and I just felt most comfortable with this team with this staff yeah that all come down to real relationships you know um just what we preach around here we like to build a relationship with guys early in the process say so Michael Hudson was one of those guys we built a early relationship with you know he came here and he seen what we were all about and we all about being real you know so the rest was history coach n for sure that was my guy we built a relationship up since I was in ninth grade and we just kept that relationship all the way through here and then I'll also say coach blanch he played a big role in recruiting coach juice talking to him every day seeing him just learning from him cuz he's always on me about the little things and stuff like that and that's just I love having him just holding me accountable and things like that and then I also say Co mcgar for sure like he played a a tremendous role him talking to my family him even just interacting with my little brother taking pictures with him and things like that I feel like that that just says a lot about you know a head coach when he's doing things like that you still have to work hard and things like that but I feel like this is just a great place for me to come and just do what I need to do here we go hey let's have a great day lock in lock in focus it is the brand it is the player coaches oath and the plan to win number one of the plan to win is what need yourself so stay locked in do not make you more important than the team protect each other today and let's have some fun here we go here we go one and0 on Three 1 2 3 1 [Music] physical that's the first thing I'm going say I'll say it it was really one of the most physical scrimmages that we've had uh since I've been here on both sides of the ball saying that the defense dominated the first part of the scrimmage the offensive offense dominated the Red Zone they won Red Zone lockout 18 to4 really sharp um we just got to make sure that we're focused and and detailed with that stuff that's something that's going to be really big going into next week's practice and next week's scrimmage well I think we've got a lot more depth uh than what we've had uh certainly the first two Springs uh we've got great competition at nearly every position and now we've got a chance to hopefully have more depth have guys ready to go from start and go win a championship and and that's that's what you coach for it's what you play for is to get here and put it all together knowing that everybody else is working hard too but can we just find enough to get over the top and play play for that [Music] Championship we got so much to learn from this tape all right so much to learn take it that away don't walk out of here at any point like man I didn't have a good day all right no matter what kind of day you had we've got an opportunity to learn we are trying to get better remember one of the first things on my PowerPoint were those steps to the trophy these are just steps we're not supposed to look like we're supposed to look when it's August 31st we're not supposed to look like what we're supposed to look like in November it is steps man don't waste this opportunity it goes like that do not waste this opportunity everybody good sir hey we did some really good stuff on both sides of the ball and then we got some stuff that we have to learn from and we have to get better if we want to be where we want to be everybody good sir one and0 on two one two one and [Music]