Ridin Birdie - NBA 7 Footer Willie Cauley Stein Talks PXG & The Changing Golf Culture.

Published: Mar 19, 2023 Duration: 00:03:58 Category: People & Blogs

Tags : NBA Basketball golf Kentucky Golf Course golf swing golf clubs Social Media Wildcats Kentucky basketball Kentucky Wildcats Youtube Golf birdie shaq par Content Creation golf pro Willie Cauley Stein PXG 7 footer Golf coach

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[Applause] foreign [Applause] stuff you got rocking right now what's going on with that and then I got God bless and had somebody that was in Scottsdale that's like based out of there and um you know another another team pretty well so um heard that I was you know super in the golf like Newfound addiction yeah yeah yeah and uh since you're new um and they're like kind of trying to I feel like they're they're trying to do something different kind of how Liv is doing with with golf yeah yeah they're trying they're trying to attack the culture in a different way and so like it fit perfect for what like from what I heard um right now at the top of my head the owner the the guy that start is burning through my head right now but from I I listened to an interview by him and like from him talking about what he wants from the brand I was like oh this is like this is me right up your alley yeah this is like what we're part you know like kind of how we hold ourselves so I was like oh this is perfect so when they said they wanted to do a little collab I was like I'm I'm there you go yeah that's so cool it's it's neat that like all these companies are feeding into influencers content creators and things like that um as a golf pro it's kind of weird because it's always been going through us and now it's kind of going through a different direction and through guys like you and other brands and companies I don't want to mention anybody else because they don't need plugs because they're all doing good they're already doing it they're all doing good too but even like some of the like a lot of female creators things like that I'll even mention car and Hart because she's one of the big pxg people you've got some you know other people like that and then you've got Cobra Puma who I'm with and they've got their influencers coach Rusty a couple other people like that it's just super neat seeing like the direction golf is going right now and the content creator Direction you know what I mean because you're gonna you're gonna miss the window of getting in it before it's too saturated yeah that's what we talked about earlier it's starting to become oversaturated every I'm I've started reaching out a little bit and trying to Network a little bit and talk to a bunch of people different creators and stuff like that and it's amazing the number of people I run across that are filming content and trying to get into the YouTube game and well like you said well one there's money in it so if you can get enough users money but two is like a the culture the gulf culture is on another level right now like you're getting all walks of life to play golf now which is great because it's like like I just got you know this pxd deal but I can't get a basketball deal right so it's kind of like the thing we're talking about as a pro golfer yeah I can't get a program I can't get a golf like I need golf balls and gloves right now I have a hard time getting that but so I thought it was interesting that like oh like their their golf is at such a high level they're willing to to go out and get athletes to just brand brand ambassadors like you don't even play this sport but you got enough following that like you're pretty much a professional golfer exactly I mean social media is where the attention is so that's where they're going to try and get the attention or get the attention from and so which is why I like the golf course where it's at right now because you're getting brand deals you know what I mean I had like regular people getting branded you only have to be a pro golfer you have to be good at golf right well the thing that I think and I hate to say this but covid is what I think is what drove it this direction everyone having nothing to do but play golf a lot of people picked up golf during programs cool well congratulations on your deal that's uh super cool and look forward to see where it goes from here nice

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