Two Brothers Create A Fast Food Restaurant That Becomes A Symbol Of America

hello my friends now we're going to watch about a biography drama film called the founder from 2016 enjoy your viewing the movie begins in 1954 the protagonist named Ray Croc tries to sell a diner owner a mixer for making five milkshakes at the same time when he gets a refusal he puts the device in the trunk of his car where he is waiting for the lunch he ordered earlier the cafe staff can't cope with the flow of orders he is also refused at the next Outlet in the evening he talks to his wife on the phone from his hotel room and then listens to an audio book from a training session that tells him that a successful businessman must be persistent after another setback he calls his secretary June Martino who tells him that some Cafe owners from California have ordered six mixers at once surprised by the volume Ray calls the number left to clarify whether the owner had made a mistake dick McDonald admits that he was mistaken he needed eight mixers not six curious about his unexpected success Ray looks at a map to find directions to California he sets out on the road to personally the person who agreed to buy such a batch of product arriving at the place he notices a huge line outside the diner but the woman in front of him assures him that the service is very fast when his turn comes he places an order and receives his portion almost immediately Ry is forced to eat at such diners because of his job and he is very surprised by the speed of service as well as the lack of utensils because the hamburgers are wrapped in disposable paper packaging he sits down to eat on a bench nearby and notices a man cleaning up the trash left by customer customers it turns out to be Mac McDonald the co-owner of the diner Ray introduces himself and expresses his admiration for the smooth operation after which he is given a tour of the kitchen inside Mac shows the process of cooking hamburgers several portions are prepared at once and cooking is continuous and fast so customers do not have to wait long Ray also meets Mac's brother whose name is Dick he's very busy overseeing quality control so he doesn't have time to socialize with the guest Ry invites the brothers to dinner to hear their story in the evening they tell him that they had been on the road to success for a long time but their initial plans did not bring the expected profit after working as drivers they saved up for a movie theater but it soon closed due to the onset of the Great Depression drawing conclusions from the success of the Hot Dog Eatery the brothers decided to open their own eery because people always want to eat even during an economic crisis they opened their first Cafe in Arcadia and then moved to San Bernardino to do this they even had to dismantle the building to drive under a brick bridge at the new location everything went well after the opening but soon sales dropped due to teenagers and waitresses who were distracted by flirting for tips which significantly reduced the speed of work having calculated that the main sales came from three items hamburgers drinks and Fries the brothers reduced the range of dishes as well as removed cigarette vending machines and switched to paper bags but that wasn't enough the McDonald's wanted to reduce the waiting time for orders and increase the flow of visitors to plan the kitchen they draw plans on the tennis Court while employees simulate the work this way dick experimentally discovered the optimal layout the Revolutionary idea almost failed when visitors were waiting for their waitresses on the opening day Mac had to personally call them to the order window many refused the Innovative approach and left in the evening it started to hail and scattered all the visitors the brothers resigned to failure were already thinking of returning to the old format but a little boy knocked on the window Mac made him a free Burger as his last customer but soon more customers arrived they told their friends about the diner and soon there were lines in front of the first McDonald's at night Ray lay in bed unable to sleep in the morning he meets the brothers and suggests that they expand by opening a franchise the man makes an inspiring speech which is Shattered by a powerful argument the brothers have already tried it they opened several outlets in other cities but it was difficult to monitor the quality of the products and the work of the employees there Mac was even hospitalized due to stress Ry also notices a photo of a concept for a d building which was used to build a location in Phoenix the man goes there to see it with his own eyes the closed establishment glowing golden at night fascinates him he stands in front of it admires it and then returns home Ray tells his wife about his brothers and their ideas but she advises him not to invest in a new business the man returns to his old job observing small towns across the country while traveling however after another rejection he decides to try again he convinces his brothers that a McDonald's franchise can become a kind of symbol of America like a church and a flag to unite the nation around food and promote Family Values mat convinces dick to agree and soon they sign a contract with Ry while the brothers work at their place he will promote the franchise across the country a man goes to Banks to get money but the bankers recognize him from his previous visits and refuse him he has to mortgage his house to get the money and start building the first McDonald's however the brothers slow down the process a bit because Ray wants to build the cafe on the foundation and any changes must be agreed with dick they also close the idea of advertising cooperation with Coca-Cola which upsets Ry Despite All the Troubles the first McDonald's opens in deplan soon Ray personally supervises the work of employees to meet high standards he also pays attention to a talented Chef named Fred Turner in the evenings Ry like mac personally cleans the area around the cafe later the hero tells his friends about his idea while playing golf he persuades them to invest in the franchise and open their own Outlets however when he visits them personally he sees that there is no quality control the menu contains different dishes the territory is dirty unsanitary and the quality of the food is disgusting in Anger he complains to his business partners but they are deeply indifferent to his concerns this failure forces Ry to reconsider his development strategy Ry notices the man and offers him to invest in the next Outlet the man accepts the hero's offer and opens a cafe with his wife who gives out lollipops to Children during the opening this inspires Ray's wife who is not very supportive of his Endeavor Additionally the fast food chain is positioned as a family Cafe which adds to the charm Ray and his wife visit the diner where he talks to the middle class especially couples he persuades them to participate in the McDonald's franchise this policy pays off Ry travels the country finding new managers who open their cafes and pay him and his brothers a percentage of the profits at this time the brothers find out that Ray is calling the dean's location the first McDonald's restaurant which they don't like at the opening of the next Outlet he is greeted by an enthusiastic crowd later at a dinner with investors he meets the owner of the restaurant who also wants to invest in the fast food chain the entrepreneur's attention is drawn to the wife of his new colleague Joan he even plays a song with her on the piano when he returns home he boasts to his wife that investors are now looking for meetings with him however he soon discovers a financial problem the money provided for him under his contract is not enough to keep him working Ray calls dick to improve the terms but the brothers refuse additionally because of the loan delinquency the bank wants to take away his house and his wife finds out about it after a fight with the bankers Joan comes to Ray's house later the three of them meet for dinner the woman suggests switching to powdered extract for milkshakes which will save on ice cream and energy for the refrigerators where it is stored Joan treats Ray to a diluted milkshake and he agrees that it's a great idea his interest in a woman who shares his ideals grows however dick refuses to switch to a powdered cocktail on principle Ry asks the banker for another loan but is refused but Harry sorn a Financial Consultant hears his speech he offers the businessman his help after studying the contract Harry suggests buying up the real estate on which the McDonald stands by renting them out Ry will be able to make a profit regardless of the brother's decisions for this purpose he organizes a new corporation which dick does not like very much nevertheless the hero stands his ground formally he does not violate the terms of the current contract in addition the restaurant chain is growing he is being interviewed and his photo is gracing the covers of magazines but he soon decides to disobey dick and transfer all the dots to powdered extract to save money he personally brings the first batch to Joan later that night they discuss expansion prospects over the phone while ry's wife pretends to sleep in an empty bed dick finds out that the businessman has given the go-ahead for powdered cocktails and expresses his disagreement he threatens to take legal action but Ry refuses to comply his Current financial situation allows him to ruin his opponents later at dinner with his wife the hero admits that he wants a divorce however during the division of property he refuses to give her at least one share of the company later he sends dick a new powdered extract with a letter bearing the McDonald's logo the brothers argue with him on the phone and Mac faints from stress later Ray visits him in the hospital and offers him a blank check as payment for their share of the business they can write down any amount they want after thinking about it for a while the brothers agree because it is not profitable for them to compete with a huge company but the terms include not only a lumpsum payment but also the right to keep their Cafe as well as Perpetual payments of 1% of the profits at first Ry is reluctant but the lawyers convince him to give in at the same time he insists that the agreement on interest payments on profits be concluded verbally and sealed with a handshake this is done so that Bankers do not pay attention to an additional rather problematic Clause when issuing loans on reflection the brothers agree to meet the entrepreneur who has already deceived them once later in the restroom Ray confesses to dick that all success is built not only on their kitchen Innovations but also on the very name McDonald's which sounds very American lawyers take away the brother's rights to use the name in the Cafe's name and the sign is partially dismantled at the same time a full-fledged official McDonald's is being built right across the street the H 100th in a row Ray cuts the red ribbon and then looks nostalgically and smugly at the building where it all began the action moves to 1970 Ray Croc is rehearsing a speech in front of a mirror in his Mansion for a meeting with California Senator Ronald Reagan the future president of the country he is watched by Joan his current wife the finale includes an archival recording of an interview with the real Ray Croc who talks about how he realized that McDonald's is an American word dick and Ma's business could not compete with the restaurant with their name on it that opened across the street and went under in a few years they never received the promised payments from the profits as there was no evidence of such a deal today 1% of the McDonald's fast food chains profits is more than $100 million a year