'Like voter outreach': The power of a Swift friendship bracelet in the 2024 race

>>> ONE MS. TAYLOR SWIFT, A WELL-KNOWN CHILDLESS CAT LADY, CAME OUT AND ENDORSED KAMALA HARRIS FOR PRESIDENT IMMEDIATELY AFTER DEBATE ENDED. HOW BIG A DEAL IS THIS? >> HUGE. I MEAN I THINK THE TIMING OF IT WAS SO SMART. I THINK -- LIKE YOU KNOW THAT HER PUBLICIST HAD READ OVER THAT COMMENT, LIKE AT LEAST THE DAY BEFORE. I KNOW IT WAS WRITTEN TO BE POSTED RIGHT AFTER THE DEBATE, BUT IT WAS SO SMART TO DO IT WHEN EVERYONE WAS TALKING ABOUT IT, WHEN ALL EYES WERE ON WHAT HAPPENED ON STAGE THAT NIGHT. AND -- DO I HAVE QUESTIONS ABOUT WHETHER THE TONE WOULD HAVE BEEN DIFFERENT HAD HARRIS HAD A DIFFERENT PERFORMANCE? MAYBE. BUT I THINK THAT HER CAPITALIZING ON THAT MOMENT AND PUSHING THE STORY ABOUT THE DEBATE FORWARD, I CAN'T BELIEVE I'M GOING TO SAY THIS ON TELEVISION -- I THINK IT'S KIND OF LIKE THE WHITE WOMAN VERSION OF WHAT TO ROSSI P HENSON DID AT THE BET AWARDS WHEN SHE SAID LOOK UP PROJECT 2025 POINT IT WAS SUCH A CULTURAL SHIFT AFTER THAT MOMENT THAT I KIND OF SEE TAYLOR USING THAT OPPORTUNITY TO COME THROUGH. >> PEOPLE FORGET THAT SO MANY PEOPLE GLAZED OVER, DIDN'T KNOW. AS SOON AS SHE SAID THAT AT THE BET AWARDS, IT WAS LIKE THE LIGHTS WENT ON, A HUGE SPOTLIGHT ON PROJECT 2025. LAST NIGHT I SPOKE TO CARROLL KING, WHICH WAS AWESOME. SHE HAS BEEN INVOLVED IN POLITICS SINCE THE '80S, AND NOT JUST PERFORMING A SHOW AND REMINDING PEOPLE. LITERALLY KNOCKING ON PEOPLES DOORS AND SAYING, LIKE JOHN KERRY, DO YOU KNOW WHAT HE STANDS FOR? DO YOU THINK THAT'S WHAT CELEBRITIES -- WE ARE NOT EXPECTING TAYLOR SWIFT TO BE KNOCKING ON DOORS >> BUT I THINK SHE MIGHT. I THINK SHE'S THE KIND OF PERSON WHO WOULD -- >> THEN PEOPLE WOULD DIE AND THEY CAN'T VOTE. HAVE A HEART ATTACK AND DIED. >> SHE'S CHANGED, TOO. SHE'S NEVER DONE SOMETHING AS BIG AS THAT. SHE'S ALWAYS DONE AN INSTAGRAM POST, HERE'S COOKIES. AND SHE ALWAYS NOTABLY SAYS, DO YOUR OWN RESEARCH, HERE'S HOW YOU REGISTER TO VOTE. FRANKLY I THINK SHE'S GOING TO PUSH A LITTLE. >> HE SAW THE VOTER REGISTRATION. THAT WAS A BIG THING. I DON'T KNOW WHAT IT'S GOING TO TURN INTO. 80 GIVEN DAY IT'S 30,000. THAT COULD MOVE THE NEEDLE. I THINK IT'S THE MOST IMPORTANT THING WE THINK ABOUT THE LAST TWO DAYS IS TRUMP'S ADVISORS KNOW ALL TOO WELL WHAT A CRUEL SUMMER HE HAD WHEN YOU THINK ABOUT -- I JUST WANT TO SAY THIS. THIS IS REALLY IMPORTANT. THE MAGA MEDIA AND TRUMP HAVE NOT BEEN ABLE TO SHAKE IT OFF. >> OH MY GOD. >> I THINK THAT'S THE MOST IMPORTANT THING ABOUT THAT, THE 1-2 PUNCH BETWEEN HER PERFORMANCE -- >> GO ON EVERMORE. >> IF YOU WERE WONDERING IF THERE WAS A DAD AT THE TABLE TONIGHT, THERE IS. >> I WAS GETTING EXCITED ABOUT THAT. THAT IS A REALLY IMPORTANT 1-2 PUNCH, THE PERFORMANCE THAT KAMALA HAD AND HAVING THAT SORT OF ENDORSEMENT. I'LL SAY ONE THING, THOUGH, BRUCE SPRINGSTEEN IN 2016, TWO NIGHTS BEFORE THE ELECTION, HE WAS WITH HILLARY CLINTON. HE PLAYED A SET IN, REMEMBER THIS, PHILADELPHIA, PENNSYLVANIA. SHE LOST PENNSYLVANIA. >> THE FRIDAY NIGHT BEFORE, JAY- Z AND BEYONCI PERFORMED FOR HER. MAYBE IT WAS IN OHIO, AND TRUMP USED THAT TO HIS BENEFIT I THINK HE WAS IN WESTERN PA AND HE GOT ON THE STAGE AND HE SAID, I DON'T HAVE JAY-Z AND I DON'T HAVE BEYONCI BUT I HAVE YOU AND YOU HAVE ME. AND PENNSYLVANIA WORKED FOR HIM. >> AND HE'S GIVEN UP ON THAT, THOUGH, IS THE THING. I DON'T THINK THAT DONALD TRUMP REALLY HAD THAT SORT OF CONNECTION WITH THE AUDIENCE IN THE SAME WAY AS HE DID IN 2016. LIKE KAMALA HARRIS, TO GO BACK TO THE DEBATES, WAS VERY RIGHT WHEN SHE WAS LIKE YOU GO TO ONE OF HIS RALLIES AND WHAT HE'S NOT TALKING ABOUT IS YOU AT THIS POINT. HE IS DONE WITH THAT WELL. HE IS TAPPED OUT ON PRETENDING TO HAVE SYMPATHY FOR THE PEOPLE HE WANTS TO VOTE FOR HIM. >> IF YOU GO TO THE RALLIES NOW, HE DOESN'T HAVE A NEW ROUTINE. HE DOESN'T EVEN HAVE A NEW SONG. IT'S STILL THE SAME ROUTINE, SO THERE'S NO NEW CONNECTION. BUT REPUBLICANS ALL WEEK, I LOVE BRETT FAVRE ON TWITTER WAS REMINDING PEOPLE THAT CELEBRITY ENDORSEMENTS DON'T COUNT. I WANT TO SAY, WELL, YOU MUST NOT HAVE A HIGH OPINION OF YOURSELF, MR. FAVRE. BEYOND TAYLOR SWIFT, DO YOU THINK THEY COUNT? BECAUSE WHEN GEORGE CLOONEY WROTE THAT LETTER, HIS ON ENDORSEMENT OF PRESIDENT BIDEN, THAT HAD AN IMPACT. >> IT SERIOUSLY DID HAVE AN IMPACT SO I INTERVIEWED A SWIFT ALL IT JUST ABOUT THIS ENDORSEMENT, A PERSON WHO EXISTS. HE TEACHES AT THE UNIVERSITY OF KANSAS. HE'S A SOCIOLOGIST. HE TEACHES A TAYLOR SWIFT COURSE. THE THING I ASKED HIM THAT WAS SO INTERESTING WAS I ASKED HIM ABOUT THE FRENCH RACIALIST CAMPAIGN IS SELLING, THEY ARE SOLD OUT. THEY WERE IMMEDIATELY GONE. LIKE WHAT DO YOU THINK ABOUT, THIS SORT OF APPROPRIATED SWIFTY DENIS. HE'S LIKE IT'S ACTUALLY KIND OF SMART BECAUSE TAYLOR SWIFT FANS GO UP TO EACH OTHER AND THEY TALK ABOUT THE BRACELETS, AND THEY TRADE THEM. I WAS LIKE OH, LIKE VOTER OUTREACH 2 AND HE WAS LIKE, YEAH. I HADN'T THOUGHT ABOUT IT I THINK IT DEPENDS ON WHAT SHE DOES NEXT. DOES SHE PICK IT UP? DOES SHE HAVE A CONCERT? DOES SHE DOOR KNOCK, DO ANY OF THOSE THINGS, BECAUSE FRANKLY JUST GETTING PEOPLE TO GO REGISTER TO VOTE IS NOT THE BE ALL, END ALL. >> WE KNOW THAT SHE'S KIND OF STATE ON THE PERIPHERY OF POLITICS. THAT'S BEEN HER HOLDING. PEOPLE WERE UPSET SHE HADN'T ENDORSED DEMOLISHING SOONER. PEOPLE WERE UPSET THAT SHE HADN'T MADE A STATEMENT SOONER, THAT IT'S NOT TOO LATE, YOU CAN ABSOLUTELY GO REGISTER TO VOTE. BUT PEOPLE WANTED SOMETHING SOONER SO PEOPLE ARE HOPING THAT SHE WILL CONTINUE TO PERFORM, THAT SHE'LL TALK ABOUT THIS WHEN SHE'S OUT AND ABOUT. MAYBE SHE WILL KNOCK ON THE DOOR OR TWO, BUT PEOPLE WANT MORE OUTREACH AND I JUST THINK HISTORICALLY THAT SHE DOESN'T DO MUCH MORE THAN AN INSTAGRAM POST IF SHE KNOCKS ON A DOOR OR TWO THAT COULD BE VIRAL AND PEOPLE WILL EXPECT MAYBE SHE'LL COME TO MY DOOR AND THAT'S HOW THEY'RE GOING TO -- >> OR EVEN BETTER, THEY'LL SEE THEM IT GO, I SHOULD KNOCK ON DOORS, TOO. THAT'S WHAT THE CAMPAIGN REALLY WANTS. >> BUT THE CONVERSION OF I LOVE TAYLOR SWIFT, SHE LOVES KAMALA HARRIS, DOES THAT GET SOMEONE TO THEN GO OUT AND VOTE ON THAT DATE? >> WELL NOT EVERYONE, AND AGAIN, I SPENT A LOT OF TIME TALKING TO REPUBLICAN SWIFTIES THIS WEEK. >> INTERESTING. >> I'M DYING TO HEAR ABOUT THAT. I LOVED HEARING DONALD TRUMP SAY THIS WAS GOING TO BE REALLY BAD FOR HER BUSINESS. I GUESS HE FORGOT THAT SHE ENDORSED JOE BIDEN THE LAST ELECTION AND THEN WENT ON TO HAVE THE HIGHEST NURSING CONCERT TOUR EVER. >> SO THE REPUBLICAN SWIFTIES ARE ONE, NOT SURPRISED. THEY SAY SHE'S ALWAYS LEANED LEFT. SHE'S SPOKEN OUT AGAINST MARSHA BLACKBURN. SHE'S ENDORSED JOE BIDEN. MOST OF THEM WERE ANTICIPATING THAT THIS WAS GOING TO HAPPEN, AND MOST OF THEM SAID, IRONICALLY, SHE'S A BILLIONAIRE. SHE CAN'T RELATE TO ME. >> BUT DONALD TRUMP CAN. >> WILL DONALD TRUMP IS GOING TO CARE ABOUT FOREIGN ISSUES. HE'S GOING TO HELP ME BE ABLE TO PAY FOR MY MEALS. HE'S GOING TO HELP ME AFFORD